Unit 3 A BTEC Assignment
Assignment title
MUNSTER ENERGY DRINKS LTD
Assessor
MR S COTTON
Date issued
08.09.14
Interim Deadline
24.10.14
Final deadline
14.01.14
Qualification suite covered
BTEC Level 1/Level 2 First Award in Creative Digital Media Production
BTEC Level 1/Level 2 First Certificate in Creative Digital Media Production BTEC Level 1/Level 2 First Extended Certificate in Creative Digital Media Production
BTEC Level 1/Level 2 First Diploma in Creative Digital Media Production
Units covered
Unit 3 Digital Moving Image Production
Learning aims covered
Learning aim A: Understand the key features of moving image productions
Duration (approx)
10 hours (over 5 weeks)
Scenario
MUNSTER ENERGY DRINKS LTD is embarking on a new campaign to advertise and raise awareness of their new range of energy drinks for a global market. As part of the campaign they want a 30-second TV commercial, which maintains the Munster Energy Drinks brand identity, which is energetic, dangerous and edgy. The new flavours, which they are currently advertising are:
Original, Ultra Blue, Ultra Red, Khaos and Assault
You may be commissioned to produce a 30-second TV commercial for either of these drinks, which aim to fulfil this brief.
Task 1
In order to produce a high quality commercial the client wants to make sure that you understand the key features of moving image productions. As individuals you will take part in a short viva voce about three advertising campaigns detailing the key features in each with specific focus on target audience, it’s intended meaning, genre, representation and narrative within them. You will need to make detailed notes for your viva voce and be able to discuss your analysis of your chosen clips with the client
Evidence you must produce for this task
Detailed notes for viva voce on analysis of 3 relevant advertising campaigns, video clip of viva voce and an observation record.
Criteria covered by this task:
To achieve the criteria you must show that you are able
MUNSTER ENERGY DRINKS LTD
Assessor
MR S COTTON
Date issued
08.09.14
Interim Deadline
24.10.14
Final deadline
14.01.14
Qualification suite covered
BTEC Level 1/Level 2 First Award in Creative Digital Media Production
BTEC Level 1/Level 2 First Certificate in Creative Digital Media Production BTEC Level 1/Level 2 First Extended Certificate in Creative Digital Media Production
BTEC Level 1/Level 2 First Diploma in Creative Digital Media Production
Units covered
Unit 3 Digital Moving Image Production
Learning aims covered
Learning aim A: Understand the key features of moving image productions
Duration (approx)
10 hours (over 5 weeks)
Scenario
MUNSTER ENERGY DRINKS LTD is embarking on a new campaign to advertise and raise awareness of their new range of energy drinks for a global market. As part of the campaign they want a 30-second TV commercial, which maintains the Munster Energy Drinks brand identity, which is energetic, dangerous and edgy. The new flavours, which they are currently advertising are:
Original, Ultra Blue, Ultra Red, Khaos and Assault
You may be commissioned to produce a 30-second TV commercial for either of these drinks, which aim to fulfil this brief.
Task 1
In order to produce a high quality commercial the client wants to make sure that you understand the key features of moving image productions. As individuals you will take part in a short viva voce about three advertising campaigns detailing the key features in each with specific focus on target audience, it’s intended meaning, genre, representation and narrative within them. You will need to make detailed notes for your viva voce and be able to discuss your analysis of your chosen clips with the client
Evidence you must produce for this task
Detailed notes for viva voce on analysis of 3 relevant advertising campaigns, video clip of viva voce and an observation record.
Criteria covered by this task:
To achieve the criteria you must show that you are able