University essay
BUSINESS AND MANAGEMENT SL (IA)
Commentary on:
“Should Faaso’s chain of restaurants adapt to the Franchise system to increase their efficiency? “
Contents Page
Contents
Page No.
Introduction
Section – 1: SWOT Analysis
Section – 2:
Introduction
FAASO’s is primarily an Indian fast food chain of restaurants that sells ethnic ‘Wraps’. One of the very few in its segment, this chain started off with an independent store in Pune in 2004. Founded by a group of three friends, their casual ambition of simplifying the consumption of food turned into an entrée in the newly found Indian Market.
The young company has around 16 outlets in two cities, backed by funding from Sequoia Ltd. that is in a 10-year contract with them. Primarily opened as a restaurant, FAASO’s has evolved into a Single menu fast food delivery business. Though the company is aiming at scaling of the business, it has not adapted the franchise system.
(Shankar)
Section 1: SWOT Analysis
Today FAASO’s has a total of 3 outlets in Thane, located in proximity of 10 km from each other. The annual turnover for each of the outlets differs, the one at Hiranandani Estate with 21 lakh Rupees and the one at agyari lane with 14 lakhs.
1.1 Strengths:
Location: The outlets are strategically located. The one at hiranandani estate is situated in a residential township, not far away from the IT hub of Thane. While the one at Agyari Lane caters to a casual section of customers since it is located in the heart of the city.
Fast Food: It abides by its motto: “ feast on the run” by serving the Wraps at a fast pace.
Diverse Menu: Though FAASO’s stresses on ethnic food, the variety ranges from kebabs, rolls, cutlets, combos, etc. With so much in its palate, it has a lot to offer to a customer who is in for a quick meal.
Affordability: FAASO’s has products with variable prices for consumers of all income sectors. Affordable wraps are
Commentary on:
“Should Faaso’s chain of restaurants adapt to the Franchise system to increase their efficiency? “
Contents Page
Contents
Page No.
Introduction
Section – 1: SWOT Analysis
Section – 2:
Introduction
FAASO’s is primarily an Indian fast food chain of restaurants that sells ethnic ‘Wraps’. One of the very few in its segment, this chain started off with an independent store in Pune in 2004. Founded by a group of three friends, their casual ambition of simplifying the consumption of food turned into an entrée in the newly found Indian Market.
The young company has around 16 outlets in two cities, backed by funding from Sequoia Ltd. that is in a 10-year contract with them. Primarily opened as a restaurant, FAASO’s has evolved into a Single menu fast food delivery business. Though the company is aiming at scaling of the business, it has not adapted the franchise system.
(Shankar)
Section 1: SWOT Analysis
Today FAASO’s has a total of 3 outlets in Thane, located in proximity of 10 km from each other. The annual turnover for each of the outlets differs, the one at Hiranandani Estate with 21 lakh Rupees and the one at agyari lane with 14 lakhs.
1.1 Strengths:
Location: The outlets are strategically located. The one at hiranandani estate is situated in a residential township, not far away from the IT hub of Thane. While the one at Agyari Lane caters to a casual section of customers since it is located in the heart of the city.
Fast Food: It abides by its motto: “ feast on the run” by serving the Wraps at a fast pace.
Diverse Menu: Though FAASO’s stresses on ethnic food, the variety ranges from kebabs, rolls, cutlets, combos, etc. With so much in its palate, it has a lot to offer to a customer who is in for a quick meal.
Affordability: FAASO’s has products with variable prices for consumers of all income sectors. Affordable wraps are