Date: 17 February 2012
Submitted in partial fulfilment of the Master of Commerce Degree in Strategic Management and Corporate Governance Part 1.1
Introduction
Organizations are composed of individuals and each individual is different from the other. And also the behavior and performance of each individual is influenced by several different factors. Every individual has Particular motives, ambitions, perceptions, and abilities. To understand the human behavior in organization in a better way, a careful study of all the factors which affect the human behavior is must.
Individual behavior is the way in which one person acts apart from another person or group. Individual behavior can be different than anyone else and is personalize by that person. This behavior is influenced by his attitude, personality, perception, learning and motivating. Theories of human behavior have been developed and explained below are some of them,
1. Respondent Learning
This theory was formulated by a Russian psychologist called Ivan Pavlov. It is known as classical conditioning and is based on a stimuli-response formula. 2. Operant Conditioning
This theory is based on the work of B. F. Skinner, who drew on the idea of Classical conditioning, but thought individuals to be more active in the learning process than that theory allowed. For learning to occur, it is essential that the person be an Active participant. In this theory, when learning is rewarded, behavior is perpetuated or maintained, while punished behavior is removed.
3. Social Cognitive Theory / Social Modeling:
This is based on the work of Albert Bandura (1978), who thinks that most learning is a result of copying or imitating what others do, i.e. vicarious learning. The social modeling theory emphasizes the importance of external
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