Victoria Secret Marketing
VICTORIA SECRET MARKETING STRATEGY.
Executive Summary.
Victoria Secret was formed in 1977 which is considered the fashionable brand has changed the American conception of lingerie and swimsuit. Victoria Secret is preparing to launch a new swimsuit store in Vietnam market in this summer. When surveying the market, Victoria Secret says that they really want to attack women who do not pay attention on their wearing style. After achieving real achievements with the introduction of sexy become an icon, a growing trend of Victoria’s Secret during next time is they will change the image of female beauty. Not simply swimsuits, the way out of the Victoria’s Secret design also feel completely different than the common model swimwear. Specially, products of Victoria Secret swimsuit will be designed in order to comfortable to stature of Asian women. It not only increases attractiveness, self-confidence to wearer, it also keeps the traditional style of Vietnamese women. In fact, swimsuits of Victoria Secret is considered one of the fashionable brand which has an affordable price. Victoria Secret has contributed significantly to disrupt hesitance in presenting female swimsuit in the clothing store, instead of the open condition and luxury. Swimsuit officially became a high fashion which displays at the most expensive and luxurious stores.
The primary marketing objective is to achieve first-year Vietnam sales of 1600000 units. The primary objectives are to achieve first-year sale revenues of $16 million in the Vietnam market, keep first-year losses to less than $2 million, and break even early in the second year.
Market Description.
Victoria’s secret launched many products such as underwear, swimsuit, cosmetics, perfume and clothing. Swimsuit becomes of the most important products in summer. We should display an aggressive attitude toward promoting for this product line not only because this is the first time we have enter to Vietnam market but also this time, tourist
Executive Summary.
Victoria Secret was formed in 1977 which is considered the fashionable brand has changed the American conception of lingerie and swimsuit. Victoria Secret is preparing to launch a new swimsuit store in Vietnam market in this summer. When surveying the market, Victoria Secret says that they really want to attack women who do not pay attention on their wearing style. After achieving real achievements with the introduction of sexy become an icon, a growing trend of Victoria’s Secret during next time is they will change the image of female beauty. Not simply swimsuits, the way out of the Victoria’s Secret design also feel completely different than the common model swimwear. Specially, products of Victoria Secret swimsuit will be designed in order to comfortable to stature of Asian women. It not only increases attractiveness, self-confidence to wearer, it also keeps the traditional style of Vietnamese women. In fact, swimsuits of Victoria Secret is considered one of the fashionable brand which has an affordable price. Victoria Secret has contributed significantly to disrupt hesitance in presenting female swimsuit in the clothing store, instead of the open condition and luxury. Swimsuit officially became a high fashion which displays at the most expensive and luxurious stores.
The primary marketing objective is to achieve first-year Vietnam sales of 1600000 units. The primary objectives are to achieve first-year sale revenues of $16 million in the Vietnam market, keep first-year losses to less than $2 million, and break even early in the second year.
Market Description.
Victoria’s secret launched many products such as underwear, swimsuit, cosmetics, perfume and clothing. Swimsuit becomes of the most important products in summer. We should display an aggressive attitude toward promoting for this product line not only because this is the first time we have enter to Vietnam market but also this time, tourist