Tanline Swimwear Marketing Strategy

Tanline Swimwear market segmentation geographically is Florida, United States, China and Germany. For demographics our market is 18-50, women, students and the working class. The consumers in the market are looking for convenience, quality, variety, health conscious and benefit seekers. The type of women in the market are materialistic, strong goal oriented, looking for new challenges, adventurous, respect good taste and socially aware. Tanline Swimwear target segmentation are women 18-50 who have a love for summer style, who are students and working class looking for convenience, quality and variety. Our swimwear can attract a large number with the type of business we have. The women who purchase our swimwear would consider themselves adventurous,