SWOT Analysis: Beachbody Company

I – Strengths (9 pts)
Strength 1: Multiple Network Marketing Strategy
Beachbody, LLC utilizes infomercials and formerly successful customers to drive their marketing strategy. According to the Infomercial Monitoring Service, one of Beachbody’s products (P90X) has been in the top 25 infomercials for the past four years (Rovell). Formerly successful customers are also “walking billboards” who market their success with Beachbody products to their friends and family. Fit clubs, email lists, blogs (by the CEO and by customers), and personalized newsletters that target customer interests are also among Beachbody’s marketing strategies.
Strength 2: Customer Experience
Beachbody provides “customers with reasonably priced in-home fitness products of
By selling the majority of their products over the Internet and telephone, the products do not have a time or convenience utility. This can be classified as a weakness because it is limiting to the customer’s exposure to their product, as well as a possible reason why a product might not reach its full potential. Beachbody only has five physical locations and more than half of their revenue is generated online (Beachbody LLC).
Weakness 2: Private Ownership
As a private company, Beachbody LLC. is owned primarily by Carl Daikeler who owns 70%. The other 30% is owned by LNK Partners who have private equity (PrivCo). The private ownership can be a weakness because it does not enable the full expertise that outside stockholders can bring to the table. Furthermore, this means that the company must raise its funds through debt or retained earnings, and cannot sell stock, which may be limiting to the financial side of the
Their products are advertised to have easy to follow instructions as well as a “reasonable price” (Beachbody Company Overview). In addition to these two factors, Beachbody prides themselves on their “unparalleled” customer service (Beachbody Company Overview). This strategic blend of factors makes for the best total product on the market.
Corporate Level Model: Growth
Beachbody has pursued a corporate strategy of growth for their business. Their vast product selection continues to grow, offering customers their choice of a product that is specific to their needs. Their involvement in the fitness, supplemental, workout equipment and recent entrance into the beauty products market has created a diversified product lineup (Beachbody Company Overview). Their TeamBeachbody.com website has offered their customers more resources to achieve their personal goals through social networking and