Viral Marketing with Indie Developers: in-Depth on Crowd Funding

Viral Marketing with Indie Developers: In-Depth on Crowd Funding
Seth T. Rollins
June 10, 2013
Full Sail University, Winter Park, FL

Committee Members:
Susan Gold
Rupert Megnot
Malyn Brown

Abstract

This paper looks into the world of Viral Marketing through various methods; such as Word of Mouth, Guerilla, and Stealth Marketing. With a new fast growing path of marketing known as Crowd Funding developers now have a wide array of functions to help with the creation and marketing of games. We look at the way Indie developers in the Video Game Industry can utilize each aspect with maximum awareness and guidance that help reach profitability. In-depth research into examples and statistics give insight in how to utilize these methods.
Keywords: Viral Marketing, Indie, Crowdfunding, Planning

Table of Contents Introduction…..……………………………………………………………..……………........5
Problem Statement………………………………………………………..………….........6
Background………………………………………………………………..………………8
Purpose……………………………………………………………………..…………….10
Significance…………………………………………………………………….……….........11
Methodology…………………………………………………………………….……...........12
Literature Review…………..…………………………………………………………….......13 The main aspects of Viral Marketin………………………….……………………….......14 Social Networking Sites………………………………………………………………..…14 Word of Mouth…………………………………………………………………………...15 Stealth Marketing…………………………………………………………………............16
The Newest Viral Marketing Aspect…………………………………………………...........17 Intro to Crowd Funding………………………………………………………………......17 Crowd Funding…………………………………………………………..…………….....18 In Depth Crowd Funding with Kickstarter……………………………………………….20 Failure and Success…………………………………………………………………….....24 Where do Founders and Investors come from? ……………………………………….…27 Delivery and Delays………………………………………………………………............27 Why Do People

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