Wedding Season Commercial Analysis Essay

As air travel rates continue to increase weddings are becoming not only expensive for the bridal party, but for guests that travel to attend. The advertisement by Southwest Airlines promotes a way for persistent wedding goers to save money. They clearly demonstrated the purpose of the commercial by using music, creating an atmosphere that appeals to its target audience and presenting an enthusiastic character.
The Southwest Airlines ‘Wedding Season’ commercial directed by Jun Diaz debuted in spring 2015 during the National Collegiate Athletic Association’s (NCCA) ‘March Madness’. It stars Alice Wetterlund from MTV’s ‘Girl Code’ better known as the ‘dancing woman’. Dancing her way through decades of classic wedding songs the commercial features a free-spirited young lady who evidently can’t say no to being a bridesmaid. Throughout the commercial she makes an appearance at four different wedding receptions with four different groups of wedding guest. As the dresses and songs change the woman still carry’s on her exuberant dance moves.
Music definitely makes commercials more memorable. In the first scene the woman dances to the Sugar Hill Gang’s ‘Apache’ (Jump on It) along with two other women and an older guy.
A clear cut strength of the advertisement is definitely its catchiness. The wedding reception scenes creates an exciting atmosphere for the commercial and gets the audience involved. The wedding reception scenes also offers a source of belief to the audience because we have all seen that energetic, out of control person at a wedding reception. The sound tracks used reinforces the fun mood. The songs used were all party anthems which helped to maintain a pleasurable atmosphere. It’s astonishing when companies take their commercials to another level by incorporating more than one songs. Everybody enjoys a little trip down memory lane and this commercial effectively did