Week 5 Preparing Oragnizations For Strategic Change Revised 3

Preparing Organizations for
Strategic Change
Judy Sigona, Diego Fernandez, Karen Fletcher
Jennifer Foster, Katherine Rodriguez
HCS/320
June.7,2015
Marina Voronin

Effective Health Care
Communication is Vital in Preparing for Organizational Changes

Effective Team Communication
Including Social Media
Inside Organization

Outside Organization

Electronic Medical Records can be implemented in
Long-Term Health Care

CVOR Call Schedule

Legend: YELLOW Regular work day and night call
GREEN

Regular work day and 2nd call

RED

Regular work day and 3rd call
Clear box regular day; no call

(KDMC, 2012)

Planning and Implementing
Changes
Do’s
• Create a climate of





A lot of communication
Invite members in planning and implementation
Promote people’s expectations with authentic concern
Engage suggestions from the team

Don 'ts
• Create Separations of individuals
 Try forcing people to change
 Conceal unwarranted information about changes
 Promise what you can’t achieve

• Estimated resources requirements
• Time table for new completed schedule
• Identify what risk or changes maybe needed

(Bourque, 2000)

Incorporating Teams into Daily Healthcare
Communication
Schedule
Implementation

Structure

Functions

Goals

Obstacles

Communication

Correct care model coverage for appropriate patient care

Open CVOR for appropriate surgical patients Appropriate day coverage and on-call coverage with
Nursing, Surgical Tech
Anesthesia.

Decrease in staff to cover all CVOR
Operating rooms

Staff meetings,
Bulletin Board
Mass e-mail
Texting

Strong Communication
Structure
Effective structure helps each of us determine the goals and final outcomes. Without structure, no part of any project large or small could exist

Setting Workplace Goals =
ACCOMPLISHMENT
Goals
•Discuss the implementation of the EMR in Long-Term Care
•Form workplace teams and begin training
•Identify the best form of communication; inside and outside the organization.
•Complete the implementation •Follow up after outcome is accomplished Teamwork
• Promotes sense of achievement.
• Increases accountability.

Team Organization Steps

Recommendations for Effective
Communication and The Use of Social
Media
• Facebook
• Twitter
• Web
• WhatsApp

Communication Progression
• Communication
Process Model

Communication in the Process
Effective Team Goals:
•
•
•
•
•

Clear Goals
Capable Team Members
Commitment to Excellence
Outside Recognition
Collaborative Climate

Communication Campaign
• The changing role of healthcare communication, and the development of social media as they affect communication process.

•
•
•
•

Twitter
Blogs
Myspace
Facebook

References
Bourque, R. (2000). Project planning for better return. New Hampshire
Business Review, 23(1), 28 .
Cheesebro, T., O’Connor, L., & Rios, F. (2010). Communicating in the workplace. Upper Saddle River, NJ: Prentice Hall.
Hicks, N. J. & Nicols, C. M. (2012). Health industry communication: New Media, New Methods, New Message.
Burlington, MA: Jones & Bartlett Learning.
Kings Daughters Medical Center (KDMC) (2012) CVOR staff member work schedule. Ashland, KY

References: Bourque, R. (2000). Project planning for better return. New Hampshire Business Review, 23(1), 28 . Cheesebro, T., O’Connor, L., & Rios, F. (2010). Communicating in the workplace. Upper Saddle River, NJ: Prentice Hall. Hicks, N. J. & Nicols, C. M. (2012). Health industry communication: New Media, New Methods, New Message. Burlington, MA: Jones & Bartlett Learning. Kings Daughters Medical Center (KDMC) (2012) CVOR staff member work schedule. Ashland, KY