What Are Competitors Benefit The Role Of The Health Cleveland Clinic?
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The strategy is how an organization faced with competitors intends to achieve superior performance by delivering greater value. Cleveland Clinic is one of a kind reputable for good policy adaptations in the nation. While most businesses and hospitals choose to use the usual marketing methods, Cleveland Clinic adopts a different path of social media which has seen it generate more customer base and better services. In the year 2016 alone, Cleveland Clinic blog has had 90 million visits making it a winner in content marketing. Blogging and social networking led hospital ranking as one of the top hospitals to align patient needs with online capabilities. In this article, the key marketing objectives, why the goals fit the role of the health …show more content…
care organization, and what key marketing objectives a marketing director should focus on when developing a marketing plan will be discussed.
The Key Marketing Objectives
For a team to excel, it must set clear goals in life. The key objectives of Cleveland Clinic are; to outshine in expert medical care reinforced by extensive research, education, develop, apply, evaluate and share new technology with the world. More to that, attract the best qualified medical, scientific and support staff, excel in service, provide efficient access to affordable medical care and ensure that Cleveland Clinic quality inspires every decision.
Cleveland Clinic has embarked on extensive research and education, a lot of the investigation is being conducted in every department of the hospital to improve medical care and also satisfy the need of their clients.
Steps like making some clinics specialized medical care facilities has seen this hospital on the world's map of success. For example, Huron Hospital catered for chronic conditions and primary care. Diabetes patients get counseled on how to manage their condition and live a healthy life. More time is spent counseling and educating the patients to ensure customer satisfaction and quality services. According to Cosgrove who is the C.E.O of the facility, more plans are underway to replace another hospital with a similar specialized facility. Broad steps in educating the patients and clients took place where the hospital went ahead and started a blog by the name Healthy Hub. In the blog, issues that press customers are addressed and posting content articles to the public. More to that, the Clinic has gone ahead and engaged social media to aid in educating the public and even increase their …show more content…
interaction.
Though the idea of engaging social media in a Hospital marketing strategy was not well embraced before, Cleveland Clinic has made a breakthrough in marketing by doing so. In Facebook, there are more than 1.2 million followers who interact with the clinic. The possibility of the situation was made real by the quality, informative and educative content posted by the Clinic's team of experts. More than 65 percent of the website visits directly linked to Facebook alone. More social media accounts like Twitter, LinkedIn, and Instagram are also gaining popularity.
Delivering quality of service is another strategic objective used to market the Cleveland Clinic. Respecting customers, quality service giving, establishing good communication between the caregiver and the patient, and having content providers who are more approachable by customers.
Why the objectives fit the role of health care organization.
Unlike other businesses that have a customer base, health care organizations lack such customers since they only provide medical care to sick patients and advise the public in general on how to lead a healthy life.
Engaging the public in the social media creates a bond or a link to which a customer can identify with in life. In case such a customer falls ill or needs some medical assistance, the most likely place to seek such help would be where one identifies and feels appreciated. Due to such a reason, Cleveland Clinic has seen increased number of customers who are happy to get checked and treated at the
facility.
More so, the constant content about health that posted on the Health Hub may make one to realize or discover an illness that existed within them, and they never knew about it. Once such a scenario occurs, the patient prefers to seek help from the same people who wrote about the illness or condition since they knew more about it.
Research and education objective has also proved to be a core marketing objective for a Health Care Organization. Through the done research, may it be data analysis or lab tied research, more information is conveyed to the public about new developments in treatment and medicine. For example, Diabetes patients who received treatment and professional counseling at the facility loved the experience and probably will refer their loved ones, friends and the general public who suffer the same to the Clinic.
On the social media, many who have received services at the Cleveland hospital always post positive comments about the same facility making it a self-marketing facility. The hospital does not have to incur expensive marketing bills to cater for advertisement costs but instead leaves the positive image of the organization market their work.
What to focus on when developing a marketing plan.
Building a brand awareness is the primary factor to consider when developing a marketing plan. People are more likely to buy goods and services from a well-known brand rather than risk with a completely new product. In our example of Cleveland Clinic, the organization grew its brand name through the social network platforms available especially Facebook.
Secondly, when developing a marketing plan, a director should consider growing the market share. Targeting a wider market increases the chances of having a broader customer turnout. Entering a new market locally or even internationally should also be a factor to consider when planning to develop a marketing plan. The theory behind covering new markets is to maximize the number of target consumers. The larger the market share, the greater the possibility of having more potential customers flowing to the organization.
Communication is vital in an organization, as the organization grows the communication channels become more and more complicated. I think, planning before growth, the communication channel can streamline the flow of information in an organization.
Lastly launching new products in the market can be a good thing to consider especially if the organization had a bad history. Such products help beautify the dented image of the team by creating a positive image to the general public.
The strategy is how an organization faced with competitors intends to achieve superior performance by delivering greater value. Cleveland Clinic is one of a kind reputable for good policy adaptations in the nation. While most businesses and hospitals choose to use the usual marketing methods, Cleveland Clinic adopts a different path of social media which has seen it generate more customer base and better services. In the year 2016 alone, Cleveland Clinic blog has had 90 million visits making it a winner in content marketing. Blogging and social networking led hospital ranking as one of the top hospitals to align patient needs with online capabilities. In this article, the key marketing objectives, why the goals fit the role of the health …show more content…
care organization, and what key marketing objectives a marketing director should focus on when developing a marketing plan will be discussed.
The Key Marketing Objectives
For a team to excel, it must set clear goals in life. The key objectives of Cleveland Clinic are; to outshine in expert medical care reinforced by extensive research, education, develop, apply, evaluate and share new technology with the world. More to that, attract the best qualified medical, scientific and support staff, excel in service, provide efficient access to affordable medical care and ensure that Cleveland Clinic quality inspires every decision.
Cleveland Clinic has embarked on extensive research and education, a lot of the investigation is being conducted in every department of the hospital to improve medical care and also satisfy the need of their clients.
Steps like making some clinics specialized medical care facilities has seen this hospital on the world's map of success. For example, Huron Hospital catered for chronic conditions and primary care. Diabetes patients get counseled on how to manage their condition and live a healthy life. More time is spent counseling and educating the patients to ensure customer satisfaction and quality services. According to Cosgrove who is the C.E.O of the facility, more plans are underway to replace another hospital with a similar specialized facility. Broad steps in educating the patients and clients took place where the hospital went ahead and started a blog by the name Healthy Hub. In the blog, issues that press customers are addressed and posting content articles to the public. More to that, the Clinic has gone ahead and engaged social media to aid in educating the public and even increase their …show more content…
interaction.
Though the idea of engaging social media in a Hospital marketing strategy was not well embraced before, Cleveland Clinic has made a breakthrough in marketing by doing so. In Facebook, there are more than 1.2 million followers who interact with the clinic. The possibility of the situation was made real by the quality, informative and educative content posted by the Clinic's team of experts. More than 65 percent of the website visits directly linked to Facebook alone. More social media accounts like Twitter, LinkedIn, and Instagram are also gaining popularity.
Delivering quality of service is another strategic objective used to market the Cleveland Clinic. Respecting customers, quality service giving, establishing good communication between the caregiver and the patient, and having content providers who are more approachable by customers.
Why the objectives fit the role of health care organization.
Unlike other businesses that have a customer base, health care organizations lack such customers since they only provide medical care to sick patients and advise the public in general on how to lead a healthy life.
Engaging the public in the social media creates a bond or a link to which a customer can identify with in life. In case such a customer falls ill or needs some medical assistance, the most likely place to seek such help would be where one identifies and feels appreciated. Due to such a reason, Cleveland Clinic has seen increased number of customers who are happy to get checked and treated at the
facility.
More so, the constant content about health that posted on the Health Hub may make one to realize or discover an illness that existed within them, and they never knew about it. Once such a scenario occurs, the patient prefers to seek help from the same people who wrote about the illness or condition since they knew more about it.
Research and education objective has also proved to be a core marketing objective for a Health Care Organization. Through the done research, may it be data analysis or lab tied research, more information is conveyed to the public about new developments in treatment and medicine. For example, Diabetes patients who received treatment and professional counseling at the facility loved the experience and probably will refer their loved ones, friends and the general public who suffer the same to the Clinic.
On the social media, many who have received services at the Cleveland hospital always post positive comments about the same facility making it a self-marketing facility. The hospital does not have to incur expensive marketing bills to cater for advertisement costs but instead leaves the positive image of the organization market their work.
What to focus on when developing a marketing plan.
Building a brand awareness is the primary factor to consider when developing a marketing plan. People are more likely to buy goods and services from a well-known brand rather than risk with a completely new product. In our example of Cleveland Clinic, the organization grew its brand name through the social network platforms available especially Facebook.
Secondly, when developing a marketing plan, a director should consider growing the market share. Targeting a wider market increases the chances of having a broader customer turnout. Entering a new market locally or even internationally should also be a factor to consider when planning to develop a marketing plan. The theory behind covering new markets is to maximize the number of target consumers. The larger the market share, the greater the possibility of having more potential customers flowing to the organization.
Communication is vital in an organization, as the organization grows the communication channels become more and more complicated. I think, planning before growth, the communication channel can streamline the flow of information in an organization.
Lastly launching new products in the market can be a good thing to consider especially if the organization had a bad history. Such products help beautify the dented image of the team by creating a positive image to the general public.