What Are The Similarities Between Blue Chip And Omega Feed Advertisements

Companies employ print advertisements as a means to advertise their products or services to a large demographic. Blue Chip’s High Performance Feed Balancer and Omega Feeds Pony Plus equine fodder have been creatively marketed in Horse Deals and Equestrian Life magazines to entice horse owners to purchase their respective products.
While both products have diverse target audiences, Blue Chip and Omega Feeds advertisements are similar in that both companies wish to persuade their respective consumers that their products are best for the health and well-being of their horses. Formulated to make horses preform, Blue Chip’s advertisement persuades and informs the audience of the benefits of their individual products. Endorsed by Tina Cook, 2012
Blue Chip’s advert does not describe the product in depth, instead it influences its target audience through exaggerated statements and adjectives such as “revolutionary”, “tailored” and “high performance” to persuade and inform its consumers. Similarly, Omega Feeds use exaggerated statements and adjectives such as “formulated”, “nutritious” and “filling” to also persuade and communicate their feeds quality to the audience. Contrastingly, they do describe the benefits of their product in great depth. Blue Chip uses the rhetorical question “Have you tried the revolutionary tailored Blue Chip Feeding Systems?” to persuade and subtly influence the audience to further consider their product whereas Omega Feeds uses the ingenious slogan “Putting the bounce back in their step!” to persuade the audience that its product can put the bounce back into the pony’s step. Both Blue Chip and Omega Feeds, use personal pronouns to personally address their clientele with the pronoun “you” and “your” to talk to the reader and persuade their audience that the final choice is theirs. While Omega Feeds only offer their website and Facebook page as their only form of contact, they do encourage the reader to “Visit (the) EQ Health Hub for free nutritional advice”. On the other hand, Blue Chip have provided their website, email and phone number as a form of contact “to order or for more info”. Both advertisements have cleverly employed language to subtly influence their target audience to identify their respective product and purchase it.
In conclusion, Blue Chip’s High Performance Feed Balancer and Omega Feeds Pony Plus equine fodder advertisements have been cleverly designed and marketed in Horse Deals and Equestrian Life magazines, to entice consumers. The diverse techniques employed work in conjunction to effectively persuade the audiences to purchase the respective