Chipotle knows the target market is of young people, ages 18-24 who may be working full-time/part-time or could be students who are looking for convenient but natural food. Chipotle must encourage their target market to welcome the new brand and appreciate their ‘food with integrity’ that differs them from their competitors and allows their consumers to feel good about eating a sustainable and natural product.
Chipotle knows the target market is of young people, ages 18-24 who may be working full-time/part-time or could be students who are looking for convenient but natural food. Chipotle must encourage their target market to welcome the new brand and appreciate their ‘food with integrity’ that differs them from their competitors and allows their consumers to feel good about eating a sustainable and natural product.