Whole Foods Business Model

The Whole Foods business model is completely dedicated to McGregor’s Theory Y (Kreitner, 2013). The entire route to market system relies on a conscious capitalism culture of shareholders, employees, and leaders that are committed to the heroic higher calling to “try to change the world,” (Kreitner, 2013). Whole Foods believes that creating that culture will result in higher service levels, making happier customers that will drive continual growth.
Whole Foods looks within and starts at the employee level to lay the foundation for culture. Whole Foods actively attracts employees by being true to their conscious capitalism roots. Publicly they maintain several non-profit organizations that bring general well-being and relief to the less fortunate