Whole Foods Competitive Advantage
Competitive Advantages of Whole Foods Market
Christina V. Bocock
Brandman University
BUSU 630
Introduction
“The organic industry has exploded in the past decade…” (Jalonick, 2013). With a 10 percent growth from the previous year and $35 billion in sales, the rise in concern by consumers for healthier lifestyles and environmental preservation has created an increased demand for organic and natural product. “The majority of organic sales (93 percent) take place through conventional and natural supermarkets and chains, according to the Organic Trade Association (OTA)…the remaining 7 percent of U.S. organic food sales occur through farmers ' markets, foodservice, and marketing channels other than retail stores” (USDA, 2014). With more than 17, 0000 certified organic …show more content…
In an already intensely competitive industry, increase demand by changing 1culture has led to a stronger implementation of organic products in conventional supermarkets. With Whole Foods Market primary supply being natural and organic products, will it continue to thrive as the largest retailer of natural and organic foods and hold its ranking without being taken out of the game by uprising organic products being implemented into major conventional supermarket chains?
Analysis
Critical Customer
“To survive and prosper in today’s dynamic and demanding economy, every company needs to excel and prosper in attracting customers and keeping them” (Swink et al., 2011, p. 262). The 2critical customer is the 3customer that is the target of the company which is deemed as important to
Christina V. Bocock
Brandman University
BUSU 630
Introduction
“The organic industry has exploded in the past decade…” (Jalonick, 2013). With a 10 percent growth from the previous year and $35 billion in sales, the rise in concern by consumers for healthier lifestyles and environmental preservation has created an increased demand for organic and natural product. “The majority of organic sales (93 percent) take place through conventional and natural supermarkets and chains, according to the Organic Trade Association (OTA)…the remaining 7 percent of U.S. organic food sales occur through farmers ' markets, foodservice, and marketing channels other than retail stores” (USDA, 2014). With more than 17, 0000 certified organic …show more content…
In an already intensely competitive industry, increase demand by changing 1culture has led to a stronger implementation of organic products in conventional supermarkets. With Whole Foods Market primary supply being natural and organic products, will it continue to thrive as the largest retailer of natural and organic foods and hold its ranking without being taken out of the game by uprising organic products being implemented into major conventional supermarket chains?
Analysis
Critical Customer
“To survive and prosper in today’s dynamic and demanding economy, every company needs to excel and prosper in attracting customers and keeping them” (Swink et al., 2011, p. 262). The 2critical customer is the 3customer that is the target of the company which is deemed as important to