Whole Foods Customer Loyalty

Whole Foods Inc. needs to understand that maintaining the customer loyalty in not about card programs or gimmicks. It is about a solid dependable core offering that is appealing to the Whole Foods customers. According to the text, customers loyalty is best described as having a longer customer history, more willing customers who are committed to the company brand, purchase more goods, and are more likely to recommend the brand or product to others (Best, 2000). Whole foods main objective in terms of customer loyalty is to focus solely on what appeals to the customer and deliver to them in the expected time. Whole Foods can do this by making it absolutely clear to the employees the current needs of the customers and by training them to deliver