The conservatives lost the general election in 1945 for a number of reasons some of which were the attitudes of many of the British after the war and the way the country had been run in the time leading up to the election. The labour party had gone from a party which people feared as being socialist to a party which during the war had shown was very much a balanced party which would not ruin the middle and upper classes and yet provide services that would help the poor and also be available to the other classes. The conservatives had put little effort into running the country whilst the war was going on and had assumed that winning the war would be enough to be re-elected. The conservatives had been linked to causing the war due to the appeasement methods and left the rule of Britain as a second priority up to the other men in the cabinet, mainly from the labour party. Labour had made advances on the much loved Welfare Reforms which the conservatives had failed to do leading up to the election leaving Labour looking ahead to the future but the Tories too involved in the war effort.
The conservatives had failed to make any policies or a real platform for the 1945 election which was conflicted by Labour's very advanced ideas of reforms and plans for the future with a clear set of policies and developments on the welfare state. The Conservatives had become split in views on the welfare reforms and for the first time, were less united than the new labour party. Churchill had proved himself a wartime leader but had made no effort to show to the public that he could be as productive as a peace time leader, overconfident and under organised, he and the party only spent £3,000 on publicity leading to the election as opposed to the £30,000 spent in 1935. He was not very close or involved with the rest of his party and listened mainly to his two cronies, Beaverbrook and Bracken. Churchill also seemed to come