Why Is Coca-Cola Successfully Marketed To Billions Of People Around The World
2. Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful?
2.1 The best global brand in the world in terms of value.
Coca-Cola Company is the most valuable companies in the world according to Interbrand. In 2011, Coca-Cola has presence the highest brand equity award. Coca-cola has led the Best Global Brands rankings for 13 years. The values serve as a compass for company actions and behave in the world. First is leadership by encourage to shape a better future. Second is collaboration by leverage collective genius. Third is integrity being real. Fourth is accountability and fifth is passion committed in heart and mind while doing job. Sixth diversity by inclusive brands product and lastly is quality …show more content…
As a famous product line Coca-Cola has a lot of hard die fan and customer loyalty. Coca-Cola has been distribute as a famous product because of the demanding the market for its products. The product like Coca-Cola Classic, Diet Coke, Sprite and Fanta have a huge fan following. People will prefer these product because the good taste, flavour and difficult for customer to finding substitutes. As the largest and most recognizable beverages brand in worldwide, Coca-Cola had publicity in many media platforms. As an example Coca-Cola Company was being most recently product placement in American Idol Season 12. It has even conquered outer space, with special designed Coca-Cola Space Can from which astronauts of the Space Shuttle Challenger drank their soda. Coca-Cola Company’s namesake makes up about 80% of the company considerable of the beverage market that really leaves no room for ambiguity about which product sits on the throne of this particular beverage …show more content…
Coca-Cola Company has serves more than 200 countries and servings more than 1.7 billion people a day. This vast global presence of Coca-Cola has also contributed to the building of the huge brand name. This valuation includes the brand value, the numerous factories an assets spread out across the world and the complete operations cost and profit of Coca-Cola.
The beverage industry's sales are affected by seasonal changes and companies' sales volumes deviate from quarter to quarter. Observing the previous trend of Coca-Cola's quarterly sales most of the sales are generated in the second and third quarters and decline in the first and fourth quarters. The most significant increase occurs in the second
2.1 The best global brand in the world in terms of value.
Coca-Cola Company is the most valuable companies in the world according to Interbrand. In 2011, Coca-Cola has presence the highest brand equity award. Coca-cola has led the Best Global Brands rankings for 13 years. The values serve as a compass for company actions and behave in the world. First is leadership by encourage to shape a better future. Second is collaboration by leverage collective genius. Third is integrity being real. Fourth is accountability and fifth is passion committed in heart and mind while doing job. Sixth diversity by inclusive brands product and lastly is quality …show more content…
As a famous product line Coca-Cola has a lot of hard die fan and customer loyalty. Coca-Cola has been distribute as a famous product because of the demanding the market for its products. The product like Coca-Cola Classic, Diet Coke, Sprite and Fanta have a huge fan following. People will prefer these product because the good taste, flavour and difficult for customer to finding substitutes. As the largest and most recognizable beverages brand in worldwide, Coca-Cola had publicity in many media platforms. As an example Coca-Cola Company was being most recently product placement in American Idol Season 12. It has even conquered outer space, with special designed Coca-Cola Space Can from which astronauts of the Space Shuttle Challenger drank their soda. Coca-Cola Company’s namesake makes up about 80% of the company considerable of the beverage market that really leaves no room for ambiguity about which product sits on the throne of this particular beverage …show more content…
Coca-Cola Company has serves more than 200 countries and servings more than 1.7 billion people a day. This vast global presence of Coca-Cola has also contributed to the building of the huge brand name. This valuation includes the brand value, the numerous factories an assets spread out across the world and the complete operations cost and profit of Coca-Cola.
The beverage industry's sales are affected by seasonal changes and companies' sales volumes deviate from quarter to quarter. Observing the previous trend of Coca-Cola's quarterly sales most of the sales are generated in the second and third quarters and decline in the first and fourth quarters. The most significant increase occurs in the second