A Case Study of Nigeria Bottling Company
Introduction
1. Investigate and Analyze the Company’s History and Growth.
The Nigerian Bottling Company came into existence on May 8th 1886 when the late A. G. Leventis founded the company. It was the first in this country to be offered franchise by an international “soft drink firm”. From a humble beginning as a family business, the company has grown to become a predominant bottler of non-alcoholic beverages in Nigeria.
The first plant, which was sited in Lagos, went into operation in March 1953. Coke was the first soft drink to have its own designed shaped bottles, which was different from the common trade bottles. In 1972, the company went public by the issue of 372,580 ordinary shares of 50 kobo each. This was in compliance with the Nigerian Enterprise Promotion Decree of 1972.
Some years after the Ibadan Plant was opened (though later shut down due to non- availability of good water in Ibadan metropolis) that of Port- Harcourt was established and many others followed of which Llorin Plant came into existence in April 1979 so as to be able to meet the demands of the consumers in the region. Ilorin Plant was mainly established to meet the needs of the people in Bida, Jebba, Ogbomosho, Okene, Oshogbo, Kontagora, Ijagbo, Offa, Lokoja and Ilorin metro- polis. The plant has 8 managers.
The range of soft drinks bottled by Nigeria Bottling Company, Ilorin Plant includes Fanta orange, Coke, Sprite, Krest, Bitter Lemon, Ginger Ale and Eva water. In terms of sales, the company enjoys a wide acceptance of its products. Ranging NBC Plc as a whole, its performance is highly appreciated.
The company presently has 13 bottling facilities and over 80 distribution warehouses located across the country. Since production started, NBC Plc has remained the largest bottler of nonalcoholic beverages in the country in terms of sales volume, with about 1.8 billion bottles sold per year,
1. Investigate and Analyze the Company’s History and Growth.
The Nigerian Bottling Company came into existence on May 8th 1886 when the late A. G. Leventis founded the company. It was the first in this country to be offered franchise by an international “soft drink firm”. From a humble beginning as a family business, the company has grown to become a predominant bottler of non-alcoholic beverages in Nigeria.
The first plant, which was sited in Lagos, went into operation in March 1953. Coke was the first soft drink to have its own designed shaped bottles, which was different from the common trade bottles. In 1972, the company went public by the issue of 372,580 ordinary shares of 50 kobo each. This was in compliance with the Nigerian Enterprise Promotion Decree of 1972.
Some years after the Ibadan Plant was opened (though later shut down due to non- availability of good water in Ibadan metropolis) that of Port- Harcourt was established and many others followed of which Llorin Plant came into existence in April 1979 so as to be able to meet the demands of the consumers in the region. Ilorin Plant was mainly established to meet the needs of the people in Bida, Jebba, Ogbomosho, Okene, Oshogbo, Kontagora, Ijagbo, Offa, Lokoja and Ilorin metro- polis. The plant has 8 managers.
The range of soft drinks bottled by Nigeria Bottling Company, Ilorin Plant includes Fanta orange, Coke, Sprite, Krest, Bitter Lemon, Ginger Ale and Eva water. In terms of sales, the company enjoys a wide acceptance of its products. Ranging NBC Plc as a whole, its performance is highly appreciated.
The company presently has 13 bottling facilities and over 80 distribution warehouses located across the country. Since production started, NBC Plc has remained the largest bottler of nonalcoholic beverages in the country in terms of sales volume, with about 1.8 billion bottles sold per year,