A DOWN GRADED KINGSHIP AIR INDIA is one of the oldest and largest commercial air transportation companies in the world. It is established on October 15 1932 as domestic air craft transportation. After successive developments able to fly its first international air craft from Bombay to London. From that situation it has been successful up to the mark till 2009. In these years air India had experienced a golden era which helps to the overall development of the revenue. It was the year of 2009 that a huge empire started its fall into the hell deeps because of the crisis in the international market. From the first beginning era Air India has been experiencing the problem in the owner ship responsibility as it is a public limited company. But it had not been identified as the major problem due to the favorable market conditions. This causes the company crisis as the top level management fails to take the action plans for the crisis. The decision to merge the Indian airlines into the Air India became the night mare to the company as this added the burden. This decision making strategy of the board made the Air India board made the company down fall much easier to the rivals. From that instant until four consecutive years it has been experiencing the losses. The flashing strikes of worker unions acted as the additional step for the crisis. The crisis management company set up by the ministry of air transportation suggested for privatization the air India.
Organizational managerial reasons for the downfall
Decision making of the central board
Air India lacks the effective management that is good at decision making in order to eradicate the crisis and to make a good come back for the company. Although some of the officials in the top level management tried to fix the problem and urged the central board to react on this situation it became late