Organizations become more global

To some the word "Globalization" may seem a cliché. To others, it may appear an end in itself. Competitive pressures are creating the need for most companies to become Global.

Globalization is one means for becoming and remaining a world-class competitor — a goal encased in the mission statements of most corporations.

When developing a globalization strategy, it is clear that the emerging markets present the greatest opportunity. The growth projections for
Europe, Japan and the United States pale in comparison to some of the emerging markets.

Emerging Markets
Throughout the emerging markets an unprecedented consumer market boom is driving up demand for western-style goods and services. The largest segment of consumers in these markets is a decade short of its peak spending years. In India alone, sales of consumer goods are rising at 14% per year, while China is growing at almost 20% per year.
Couple the consumer-spending boom with the still burgeoning need for infrastructure improvements and you’ll have a range of opportunities that extends into the trillions of dollars. Projects are planned or underway in many of these countries to upgrade transportation and telecommunication systems, explore energy resources, build power generation facilities and provide health care facilities.

In addition, the privatization efforts are presenting an incredible range of opportunities for investors, lending institutions, service providers and manufacturers. Four key trend influence emerging market potential

There are four key trends that are influencing the emerging market potential: 1. Demographics:
Overall world population growth is now concentrated in the developing world. Where industrial nations are facing an increasingly older population, the emerging markets remain young. The developed world comprises only 11% of the world’s population. 2. Governments:
Many countries that once relied on centrally planned economies
are