Philip Morris Case Study Essay Example
I.
THE COMPANY
Introduction:
Welcome to PMFTC Inc.
Philip Morris International is the leading tobacco company in the world. The company that produces popular cigarettes brands like Marlboro and L&M holds 15.6% of the total cigarette market of the world. Its business is spread over 160 countries of the world and its net revenues excluding excise tax in 2008 was $25.7 billion. The headquarters of the company is in New York and it employs 75000 people worldwide. The chairman of the company is Louis C Camilleri and it has 60 manufacturing units worldwide.
Mission of Philip Morris USA:
Our goal is to be the most responsible, effective and respected developer, manufacturer and marketer of consumer products, especially products intended for adults. Our core business is manufacturing and marketing the best quality tobacco products to adults who choose to use them.
Philip Morris claim that,
“We will support our mission by proactively engaging with our stakeholders to enhance our ability to act in a way that is consistent with society's expectations of a responsible company.”
Philip Morris believes that they would be successful in achieving their goals by:
Engaging with their Business Partners -- Establishing and maintaining productive relationships with their business partners, including farmers, suppliers, distributors and retailers, and advocate financially and socially responsible actions as part of those relationships.
Playing an Active Role in Community Development -- Enhancing and supporting the communities where they work and do business to help improve the quality of life.
Providing Shareholders Return -- Providing returns to the shareholder, to maximize their return on investment
Values:
Philip Morris believes in operating with integrity, trust and respect, both as individuals and as a company. They conduct themselves within both the spirit and the letter of the law, regulations, agreement and policies that govern
THE COMPANY
Introduction:
Welcome to PMFTC Inc.
Philip Morris International is the leading tobacco company in the world. The company that produces popular cigarettes brands like Marlboro and L&M holds 15.6% of the total cigarette market of the world. Its business is spread over 160 countries of the world and its net revenues excluding excise tax in 2008 was $25.7 billion. The headquarters of the company is in New York and it employs 75000 people worldwide. The chairman of the company is Louis C Camilleri and it has 60 manufacturing units worldwide.
Mission of Philip Morris USA:
Our goal is to be the most responsible, effective and respected developer, manufacturer and marketer of consumer products, especially products intended for adults. Our core business is manufacturing and marketing the best quality tobacco products to adults who choose to use them.
Philip Morris claim that,
“We will support our mission by proactively engaging with our stakeholders to enhance our ability to act in a way that is consistent with society's expectations of a responsible company.”
Philip Morris believes that they would be successful in achieving their goals by:
Engaging with their Business Partners -- Establishing and maintaining productive relationships with their business partners, including farmers, suppliers, distributors and retailers, and advocate financially and socially responsible actions as part of those relationships.
Playing an Active Role in Community Development -- Enhancing and supporting the communities where they work and do business to help improve the quality of life.
Providing Shareholders Return -- Providing returns to the shareholder, to maximize their return on investment
Values:
Philip Morris believes in operating with integrity, trust and respect, both as individuals and as a company. They conduct themselves within both the spirit and the letter of the law, regulations, agreement and policies that govern