Contents 1. Introduction 1.1 Background 1.1.1 The development and history of Wal-Mart 1.1.2 The development and history of Carrefour 1.2 Definition 1.3 Objectives 2. 4Ps of Wal-Mart and Carrefour 2.1 The similarities and differences about pricing strategy 2.1.1 Wal-Mart’s pricing strategy 2.1.2 Carrefour’s pricing strategy 2.1.3 similarities and differences 2.2 The similarities and differences about placing strategy 2.2.1 Wal-Mart’s placing
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1. Which internal and external factors have helped Reliance group to grow into its current position? Reliance group is an example of a well-managed company that has been able to take advantage of interior competitive advantage possibilities as well as exterior ones. On one hand‚ Reliance started out with Dhirubai Ambani by borrowing money from the Indian government‚ shifting towards textiles made out of synthetic plastic fibers and receiving benefits from government incentives and political
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Cambodia Music Cambodian Art music is highly influenced by ancient forms as well as Hindu forms. Religious dancing‚ many of which depict stories and ancient myths‚ are common. Some dances are accompanied by a pinpeat orchestra‚ which includes a ching (cymbal)‚ roneat (bamboo xylophone)‚ pai au(flute)‚ sralai (oboe)‚ chapey (bass banjo)‚ gong (bronze gong)‚ tro (fiddle)‚ and various kinds of drums. Each movement the dancer makes refers to a specific idea‚ including abstract concepts like today (pointing
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A marriage is an eternal union between a man and a woman that symbolizes a new beginning. As far as history dictates‚ marriages in Pakistan have been ruled by arranged marriages and marriages within families. As time progressed and culture evolved‚ love marriages and marriages outside the families started over taking the previously dominant culture. Our research talks about the different aspects of a generic Pakistani marriages such as‚ the brides makeup‚ wedding photography‚ bridal jewellery‚ wedding
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compact‚ lightweight engine that is clean and fuel efficient. Nearly 75‚000 people are employed directly by Maruti Suzuki and its partners. It has been rated first in customer satisfaction among all car makers in India from 1999 to 2009 by J D Power Asia Pacific. VISION | VALUES | “The leader in the
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Background of the company Air Asia Berhad is the name of the company who brings the name of the country‚ Malaysia to be known throughout the world. Air Asia Berhad was known as the only Malaysian-based low cost airline and also holds the status of a pioneer of low-cost travel in Asia. Air Asia was first established during the year of 1993 where during that time‚ it is a bad time for aviation industry to survive‚ but it becomes miracle‚ when Air Asia managed to survived and become the leader in providing
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weather here in Texas has completely changed from what you had seen last time. Last month I travelled to North Africa‚ Southwest Asia‚ and Central Asia. The life lived by the native people of that country if completely different from what we live. Let me give you a complete idea of that location. Firstly‚ as you know that North Africa‚ Southwest Asia‚ and Central Asia is located near the equator which makes it experience a tropical type of climate. The climate of that place has the major impact
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MARKETING MIX – CITROËN DS3 Comparison France – China Grégoire Duffour - 20140202930 Marketing Mix of the Citroen DS3 in France and China Citroën is a French automobile manufacturer. André Citroën founded the company in 1919. The brand has always been known for its cutting-edge technology and‚ on several occasions‚ it revolutionized the automotive industry. Citroën notably created the “Traction Avant” in 1934‚ the utility H‚ the 2CV‚ DS‚ GS‚ BX‚ SM‚ CX or‚ XM which are all avant-garde
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Nowadays‚ Creative industry is growing rapidly due to easier ways to connect to the media. Due to higher number of competitors‚ each company have to make their company outstanding and attractive. Therefore‚ 4P is now involving in Creative industry in order to develop potential. 4Ps is created by E. Jerome in 1960s and still spreading and taught throughout the world. It a combination of controllable categories which are product‚ price‚ place and promotion (Marketing Mix‚ 2015). Firstly‚ product is
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As an increasing diversity of new media and the complexity of marketing circumstances‚ marketing mix management‚ which has been defined as 4Ps by Neil Borden in 1953‚ regarding product‚ price‚ place and promotion‚ is too simple to meet the demand of today’s marketing place. While‚ the model of 4Ps marketing mix has been introduced to marketing coursebooks widely. Furthermore‚ it also has been used as a basic framework to teach marketers to think in a fixed way instead of doing more researches during
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