The relationship between customer loyalty and customer satisfaction John T. Bowen University of Nevada‚ Las Vegas‚ Nevada‚ USA Shiang-Lih Chen University of Nevada‚ Las Vegas‚ Nevada‚ USA Keywords Customer loyalty‚ Customer satisfaction‚ Database marketing‚ Hotels Abstract Develops and implements a method for hotels to identify attributes that willincrease customerloyalty. Otherhotels can replicate the methodology used in this study. The study makes
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THE IMPACT OF COMPUTER INNOVATION ON COMMERCIAL BANK IN NIGERIA. (CASE STUDY OF UNITED BANK FOR AFRICA PLC). BY ADERINOYE OLALEKAN LATEEF EKSU/OR/09/7579 BEING AN ORIGINAL ESSAY SUBMITTED TO FACULTY OF EDUCATION‚ EKITI STATE UNIVERSITY‚ NIGERIA. IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF EDUCATION DEGREE (B.Sc Ed) IN COMPUTER SCIENCE EDUCATION OCTOBER‚ 2012 Certification This is to certify that this
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implementation of customer relationship management (CRM) by organizations. Regardless of their size‚ organizations have been optimistic to employ CRM to generate and maintain the relationship with customers in a more effective manner‚ in turn to develop a comparative advantage with competitors. According to Ndubisi and Wah (2011)‚ customer loyalty and their retention‚ which is one of the factors for profitability‚ can be gained through the means of an enhanced relationship with the customers. Furthermore
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A STUDY ON EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT IN M/S SRI DEVI TEXTILE‚ PALLADAM AUTHOR - KARTHICK.K ASSISTANT PROFESSOR DEPARTTMENT OF BUSINESS MANAGEMENT RVS COLLEGE OF ARTS AND SCIENCE (AUTONOMOUS) SULUR - COIMBATORE. MOBILE NO-09600549539 LAND LINE NO-0423-2526016 E-MAIL-ID- karthick.k@rvsgroup.com karthickkdv@gmail.com 1.1 INTRODUCTION The Textile industry in India has been pioneer industry. India’s Industrialization in other fields has mainly
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CRM EXCELLENCE AT KLM ROYAL DUTCH AIRLINES | | | | | ----------------------------- ------------------------------------------------- Submitted To: ------------------------------------------------- Sir Kamran Maqbool | Question: 1: Why do you think KLM won the Gartner 2004 CRM Excellence Award? Introduction KLM Royal Dutch Airlines is an international airline operating worldwide with home base Amsterdam Airport Schiphol‚ The Netherlands‚ as most incumbents of the European
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1‚ April 2011 Abstrac t —Cus tomer re lationship management (CRM) has the potential for achieving succe ss and growth for organizations in the nowadays environment of extensive competition and rapid technological developmen t. CRM enables organizations to know their customers better and to build sustainable relationships with them. However‚ CRM is considered as buzzword and it is not understood well. The main components of CRM are people‚ technology‚ and processes. This paper provides
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Daiwa Bank Bank Management Report Contents Introduction Daiwa Bank‚ previously known as the Osaka Nomura Bank‚ was founded by Tokushichi Nomura in 1918. The bank operated both trust and regular banking services‚ and its core business focus on providing financing to small but promising companies. In 1926‚ its growing securities division was spun off to create Nomura Securities‚ and Osaka Nomura Bank was subsequently
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NPA: A study of Indian Commercial Banks Meenakshi Rajeev H P Mahesh ISBN 978-81-7791-108-4 © 2010‚ Copyright Reserved The Institute for Social and Economic Change‚ Bangalore Institute for Social and Economic Change (ISEC) is engaged in interdisciplinary research in analytical and applied areas of the social sciences‚ encompassing diverse aspects of development. ISEC works with central‚ state and local governments as well as international agencies by undertaking systematic studies of resource
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ORGANIZATIONS CUSTOMER RELATIONSHIP MANAGEMENT HELPS CHASE CARD SERVICES MANAGE CUSTOMER CALLS If you have a credit card‚ there’s a good chance that it is from Chase. Chase Card Services is the division of JP Morgan Chase which specializes in credit cards‚ offering a vast array of credit card products such as the Chase Rewards Platinum Visa card. As one of the [argest credit card issuers in the United States‚ the company fields a correspondingly large amount of calls from people seeking customer service
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Internship Report on Consumer Credit Scheme of Commercial Banks in Bangladesh –A case Study on Janata Bank Ltd. Submitted By ANZUMAN ARA ID #50815036 15th Batch Supervised By Shibli Rubayat Ul Islam Professor Department of Banking University of Dhaka Department of Banking Faculty of Business Studies University of Dhaka October27‚ 2011 DECLARATION I do hereby declare that this internship report
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