having Indian origin thus creating feeling of oneness in the mind of the customers. 2. It manufactures only milk and milk products‚ which is purely vegetarian thus providing quality confidence in the minds of the customers. 3. It is aiming at rural segment‚ which covers a large area of loyal customers‚ which other companies had failed to do. 4. People are quite confident for the quality products provided by Amul. 5. Amul has its base in India with its butter and so can easily promote chocolates
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Amul‚ the largest cooperative marketing society of India which led the succession of operation flood in India was registered in 1946 at Anand in Kaira district of Gujarat. It is under GCMMF (Gujarat cooperative milk marketing federation ltd.) which is India’s largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide fair prices to farmers and also provide consumers a guaranteed quality product. Before independence there was
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In India‚ at least as far as I know‚ if its butter it has got to be Utterly Butterly Delicious Amul! Today Amul is a symbol of many things apartfrom butter- Chocolates‚ ice-creams‚ an unending list of milk products‚ pizzas and even sweets‚ but the name amul immediately brings in images of the “Amul Baby”‚ her red and white polka-dotted dress‚ her orange face‚ the hoardings that changed every week and the brilliant one liners they had on them. The father of ’white revolution’ Dr Verghese Kurien‚
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“consumer’s buying behaviour mapping with respect to Amul frozen products.” Without consumer behaviour’s understanding it makes gaining more customers difficult‚ Especially in today’s competitive world. It also helps when you want your customers to buy more from your business. Their buying behaviour is one of the elements you need for a customer profile. Customers base their buying decisions on both rational and emotional reasons. Getting your customers to have an emotional attachment to your brand is
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AMUL “A FORGOTTEN SAGA”. “AMUL” is a common name in every Indian household. Amul is the most loved and used name on the Indian breakfast table. The mention of “AMUL” instantly draws attention towards two things – “the yummy Amul butter” India’s favorite and Amul products mascot “Amul baby” [a chubby butter girl with ponytail and polka dots dress]. But the history‚ the background‚ the growth is the story of India’s white revolution; finally given the name “AMUL” is known to very less. The success
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Perception of Customers towards Life Insurance Services Customer satisfaction is the perception of customers on the service whether that service has met his needs and expectations. Service quality‚ personal factors‚ perception of equity and fairness‚ price‚ product quality‚ situational factors and attributions for service success or failure are the factors that influence the customer satisfaction. However‚ the perceptions and expectations of the policyholders who have taken the policies from Life
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£100 and were bought using a credit card or on finance arranged by the trader‚ send the credit company a copy of the above letter asking them for assistance. Give details such as agreement or account numbers. Example Letters of Complaint:- Customer Services Manager No-con Garages Old Street Canterbury CT11 11D Ivor Mishap 123 Abacus Street Margate (Remember to date your letter) Dear Sir/Madam Re: Renault 5 A11 ROT At approximately 8.30 am on the 15th September this year‚ I brought
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The Impact of Customer Trust and Perception of Security Control on the Acceptance of Electronic Commerce Author(s): Bomil Suh and Ingoo Han Reviewed work(s): Source: International Journal of Electronic Commerce‚ Vol. 7‚ No. 3 (Spring‚ 2003)‚ pp. 135161 Published by: M.E. Sharpe‚ Inc. Stable URL: http://www.jstor.org/stable/27751068 . Accessed: 09/12/2012 05:40 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms
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The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl‚ who has entered urban lore with her regular appearance on billboards accompanied by clever catchphrases that comment on contemporary events‚ stands for the very fight its parent was born to counter. The cooperative movement that began Gujarat back in 1946 was a movement against the atrocities of Polson Dairy‚ a locally-owned dairy in Anand‚ Gujarat‚ which allegedly procured milk from
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ACROPOLIS TECHNICAL CAMPUS SYNOPSIS ON “AN ANALYSIS OF CUSTOMER PERCEPTION TOWARDS MOBILE BANKING” Submitted to: submitted by: Prof.-Harsh Ramgir
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