1 PROJECT REPORT ON “Market Analysis & Sales Development of Amul Milk” This study was conducted from 8th June 09 to 8th August 09 At Gujarat Co-operative Milk Marketing Federation Limited BY: PRASANTA KUMAR MOHAPATRA PGDM OF ASIAN SCHOOL OF MANAGEMENT A report submitted in partial fulfillment of the requirements of PGDM (2008-10) Company Guide: Mr. PRANIL JADHAV SENIOR EXECUTIVE (SALES) GCMMF Ltd. PUNE Faculty Guide: PROF. K K BHASIN 2 PREFACE The PGDM programme is well structured and integrated
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Marketing Management Course Outline 宋亦平 Course Description: This course is designed for you‚ undergraduates‚ to improve your understanding of and skills in marketing as a discipline. We use cases‚ discussions‚ and readings to provide a mix of integrated concepts and hands-on problem solving approaches. We‚ at the same time‚ encourage a variety of perspectives by our attendees on marketing issues. Objective: In this course we seek to: ← Introduce you to critical concepts and phenomena
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A PROJECT On AMUL ICE CREAM SALES AND PROMOTIONAL STRATEGY OBJECTIVES OF THE PROJECT ➢ To know awareness of people towards Amul Prolife & Ice cream . ➢ To know in which segment ice cream are mostly like/preferred. ➢ To know which advertisement tool is mostly preferred by people. ➢ To know the preference of Amul ice cream with comparison to other competitive brands. ➢ To know the factors which affects consumer’s buying behavior to purchase prolife & sugar free ice cream
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Executive Editor: Melissa Sabella Director of Development: Steve Deitmer Development Editor: Elisa Adams Manager‚ Product Development: Ashley Santora Project Manager‚ Editorial: Melissa PeJlerano Assistant Editor‚ Media: Denise Vaughn Marketing Manager: Anne Falhgren Marketing Assistant: Susan Osterlitz Senior Managing Editor: judy Leale Permissions Project Manager: Charles Morris Permissions Coordinator: Karyn Morrison Senior Operations Supervisor: Arnold Vila Senior Art Director: Steve Frim Interior
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MARKETING MANAGEMENT (MB106) – OBJECTIVE TYPE QUESTIONS (ONE SET) MBA I SEMESTER 1. Which of the following is central to any definition of marketing? a. Making a profit b. Making a sale c. Demand management d. Transactions e. Customer relationships 2. Introducing new products to existing markets is an example of: a. conglomerate diversification b. vertical diversification c. horizontal diversification d. concentric diversification 3. When a company acquires a supplier through an acquisition
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Define Marketing Management People are exposed to marketing in almost everything and they can see the results of marketing in the advertisements on television‚ internet‚ and so on and in the abundance of many products. So marketing can be define as an area that has been evolved over time and its process is a set of activities that includes understand‚ deliver‚ create and communicate about a product or service to customers‚ clients. According to The Chartered Institute of Marketing marketing is “The
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MARKETING MANAGEMENT Assignment A Define Marketing Management. Discuss the various management philosophies. Explain how the marketing and selling are contrasted and briefly explain the societal marketing concept. 2 . Explain the various factors influencing a company’s marketing strategy with the help of suitable examples. 3 . What is marketing research? Discuss the marketing research process with the help of an example. Briefly explain the different sources of data. 4 . What do you
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What Is Fashion Marketing & Management? Fashion marketing and management people work throughout the industry. They are busy marketing collections for designers‚ creating fashion ad campaigns and filling the ranks of retail merchandising and management. Whether working for designers‚ ad agencies‚ fashion journals or retail establishments‚ their responsibility is to move fashion. 1. Attributes * Marketing and management requires a great deal of fashion savvy
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Marketing Management Instructor: Dr. Ahmed A. Shalaby (ahmedshalaby11@yahoo.com) Course Description: The course deals with the study of the nature and scope of marketing management including the analysis of macro and micro environments; understanding buyer behavior‚ market segmentation‚ targeting and positioning; as well as designing the marketing mix based on marketing information and research; and finally the implementation and evaluation of the marketing effort. Throughout the course
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MARKETING MANAGEMENT BSE -3C/M Group II MARKETING RESEARCH is the systematic design‚ collection‚ analysis and reporting of data and findings relevant to a specific marketing situation facing the company. 5 STEPS OF MARKETING RESEARCH PROCESS DEFINE THE PROBLEM AND RESEARCH OBJECTIVE the first step calls for the marketing manager and marketing researcher to define the problem carefully and agree on the research objectives. An old says “A problem well defined is half solved”. DEVELOP THE RESEARCH
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