BTEC LEVEL 3 IN BUSINESS UNIT 3: INTRODUCTION TO MARKETING Assignment Brief Tesco’s and Oxfam’s Concepts of marketing- marketing= a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging products and value with others. Core marketing concepts Markets Exchange transitions & relationships Value satisfaction and quality Products Needs wants and demands B. define aims and objectives Aims: A purpose or intention;
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Task 1 Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for their customers such as the NHS‚ they provide a medical service for residents of this country‚ of course this isn’t to make a profit because
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will be talking about key stakeholders who influence the purposes of two businesses‚ the business I have chosen are Tesco and Asda. Also I will be talking about the interest of owners‚ customers‚ suppliers‚ employees‚ trade unions and shareholders have in the businesses. Another point I will be talking about is why business have to consider local communities and pressure groups when operating their business. Tesco and Asda key Stakeholders are; Customers: Customers want good quality products
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Mr Daniel Green started Healthy Drinks two years ago. He started his business with a healthy milkshake in the UK market. Because of his innovativeness and eccentric capabilities‚ the company experienced increased sales in its first year. However‚ the company started facing difficulties in meeting its sales targets because too many competitors also entered into the market. Mr Green wants to add new range of drinks‚ juice or smoothie but he also wants to keep the current products. As an innovation
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cheap but quality milk which will create Kraft’s products also the second supply chain will be a company that supply a large amount of salt which is also need for the products that Kraft creates. Packaging is also an essential for the Kraft’s company. 2. Why do you think Kraft Foods is concentrating on its Power Brands? Give two examples of Kraft Foods Power Brands. Kraft’s foods is concentrating on its power brands because these brands bring in a lot of income for the company which helps developing
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Judith Kmetty HRMT215-1403A-04 July 18th‚ 2014 One way to make a small business grow into a big business is to hire great employees. As the human resources professional‚ I will explain how a hiring manager can select the best candidates for a position that matches the needs and culture of an organization. The most important job of a hiring manager is to find the right people for the team. The first part of hiring a person is to know the open position. A list should be made to list the tasks
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GROUP ROLES We take on many roles throughout the day and while most of these tie into our social status‚ personal duties‚ expectations and our behaviors they are only one of the few roles we learn about in time. Social roles are used to predict the way an individual acts in a situation and there is a belief that they are the result of a situation. When working in groups‚ roles exists that are not related to our personality or a result of our behavior. A superior can give them to us or
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Two businesses on our doorstep NHS Describe the types of business‚ purpose and ownership of two contrasting businesses The National Health Service (NHS) is an organisation in the Public sector‚ this means that it is provided and funded by the government through taxes‚ and it provides a service. It is health care system‚ provided to anyone regardless of age‚ race and income; free of charge to prevent diseases and illnesses. It was founded in 1948 with the aims to improve the quality
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Business Ethics – Unit 37 Task One Understand the meaning and importance of ethics in the business world Businesses have aims and objectives they wish to achieve to be successful. Operational activities are the things the business does to get there‚ however sometimes businesses make bad decisions that can upset staff‚ customers‚ local people‚ etc. this is why ethics is a very important aspect of business management. Objectives are set as stepping stones which are taken in order for the business
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M4 & P6 In a business‚ there are several different types of budgets that has different department/area the business has to make. For example‚ in a business‚ you can find the sales and revenue budget (a financial document that set out the business expected sales and revenue from selling its products or services)‚ the expenditure budget (financial document that sets out the expected expenditures of a monthly basis on those items) and the profit budget (financial documents that sets out the predicted
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