Case Study: Hotel Occupancy Rates Jennifer McCoy GBA 305 Case Study: Hotel Occupancy Rates The U.S. hospitality industry has recently experienced the highest rate of business failures since the ‘Great Depression’. Hundreds of businesses have declared bankruptcy. Even more have gotten into financial distress such as earnings slumps‚ cash flow deficiencies and mismanagement of resources that could lead to bankruptcy. These problems will not go away. They must be managed away. This
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Forte Hotel Design Exercise Forte Executive Inn - Combines the ambiance of a European hotel with American functionality Target group: European and American business travellers Top three reasons for business travellers: Price‚ location‚ brandname Midprice hotel‚ 100/night 60% of american business travellers are men preferences: price‚ location convenience 40%woman preferences: cleanliness‚ safety BUT unique attributes encourage repeat visits Survey: 30% of business travellers
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Marriott Hotels‚ Resorts‚ and Suites are known world wide for their superior hospitality company. They were founded in 1927 by J. Willard and Alice S. Marriott and currently operate around 3‚000 lodging properties in the United States as well as 67 in other countries (Malhotra‚ 2010‚ p. 517). Marriott is a name that is known by most people and continues to grow and improve its services throughout time. The hospitality industry has a tough job at times because they are responsible for making people
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Distinguish Among the Duties and Responsibilities within Each Department The Rooms Division The Rooms Division consists of three major areas‚ front office‚ housekeeping‚ and uniformed services. Of these‚ the front office is the revenue producer. The other areas are staff functions. The principle guest representative of the front office is the Guest Service Agent (GSA). This is the position that welcomes guests‚ registers them‚ assigns guest rooms and rates‚ check’s them out‚ and answers a myriad
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“Service” can be an elusive (vague) concept. What is the essence of the Ritz-Carlton experience? What is the Ritz-Carlton selling? 2. How does the Ritz-Carlton create “Ladies and Gentlemen” in only 7 days? 3. In what may be a first for the hospitality industry‚ Brian Collins‚ hotel owner‚ has asked James McBride‚ Ritz-Carlton general manager‚ to lengthen the amount of time spent training hotel employees before hotel opening. Should McBride lengthen the 7 Day Countdown? 4. Or‚ is this the
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graduating with the degree of Bachelor of Science in Business Administration (major in Marketing) with contribution number TC (BSBA) 11-01-403. Prepared under the supervision of Mr. Edilberto P. Lunas INTRODUCTION Evidence of hotels and the hospitality industry have been recorded as early as the biblical times when Mary and Joseph arrived in Bethlehem‚ during the census. As the Bible depicts‚ Mary and Joseph were refused accommodations because there” was no room at the inn.” Since the beginning
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best practice hotel organisations. Daily‚ managers and employees are continuously faced with the challenges of establishing and maintaining customer satisfaction. The purpose of this study is to seek and identify measures that can be used in the hospitality industry for purposes of assessing and evaluating customer satisfaction and customer service
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on perceived service quality in the hotel industry’‚ Oklahoma State University. Jay Kandampully‚ Dwi Suhartanto‚ (2000) "Customer loyalty in the hotel industry: the role of customer satisfaction and image"‚ International Journal of Contemporary Hospitality Management‚ Vol. 12 Iss: 6‚ pp.346 - 351 Olsson‚ U.‚ Foss‚ T.‚ Troye‚ S Parasuraman A‚ Zeithaml V A and Berry L L (1988)‚ “SERVQUAL: A Multiple- Item Scale for Measuring Customer Perceptions of Service Quality”‚ Journal of Retailing‚ Vol. 64‚ pp
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Four Seasons Hotels (FSH) is a Canada-based privately held company that owns and operates hotels‚ resorts and residence clubs. The company manages 83 hotels and resorts in 35 countries. It primarily operates in Canada‚ Singapore‚ Thailand‚ Australia‚ the UK‚ Ireland and Japan. It is headquartered in Toronto‚ Canada. The company offers accommodation‚ spa‚ and catering services for weddings‚ events‚ and corporate meetings. It also provides leisure activities‚ including golfing‚ skiing‚ tennis‚ fishing
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TripAdvisor has also allowed the guest to write their feedback during their stay in the hotel and if there are guest who are not satisfied with their service and product‚ the hotel is able to improve them to be better. (How Does Technology Affect The Hospitality Industry‚ 2016) Property Management System (PMS) helps to coordinate the operational functions of front office. It helps to automate guest bookings‚ guest details‚ and point of sale‚ telephone and online reservations. PMS gives accurate and timely
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