SELECTA I. Summary Selecta was unknown and a dying brand when RFM Corporation bought it in a bid to contest Magnolia¡¦s monopoly of the Philippine ice cream market. And when RFM Corporation bought Selecta in 1990‚ the company through its winning formula of high-quality‚ marketing innovation‚ modern production technology and strong distribution network was able to capture 39% of the ice cream market from 1% Nationwide after more than 2 years from taking over the ownership. With the increasingly
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Ans – 1 Definition of ’Core Competencies’ The main strengths or strategic advantages of a business. Core competencies are the combination of pooled knowledge and technical capacities that allow a business to be competitive in the marketplace. Theoretically‚ a core competency should allow a company to expand into new end markets as well as provide a significant benefit to customers. It should also be hard for competitors to replicate. Ans – 3 One topic that interested FlexCon managers was a
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Surprise Quiz Principles of Management Electronics VI- B1 Duration: 15 minutes Maximum marks: 15 marks For each of the following choose the answer that most completely answers the question. 1. Organization structure primarily refers: a. how activities are coordinated and controlled b. how resources are allocated c. the location of departments and office space d. the policy statements developed by the firm 2. Strategic planning as a broad concept consists of a. corporate strategy
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Nanyang Technological University Nanyang Technopreneurship Center ET9103 Management of New and On-going Ventures Batch 34 / Group 2 Name: Adhimoolam Anusha – U1221922L Chua Yun Hui Joy – U1022271A Nayana Rao Poluru Mastan – U1220857G Prashanth Somanathan – U Meera Darshini Ratty – U1221891J Yu Anqi – U1230289J Contents 1. Introduction 1 2. Company Analysis 2 3. Environmental Analysis 7 Political 7 Economic 7 Social 7 Technology 7 Legal 7 Porter’s Five
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www.sciedu.ca/rwe Research in World Economy Vol. 3‚ No. 1; March 2012 Globalization and Economic Growth: A Case Study in A Few Developing Countries (1980-2010) Abdolmajid Arfaei Moghaddam (Corresponding author) Department of Civilization and Government Studies‚ Faculty of Human Ecology‚ University Putra Malaysia‚ Tel: +603-894-67058 E-mail: marfaeim@hotmail.com Ma’rof Redzuan Department of Social and Development Science‚ Faculty of Human Ecology‚ University Putra Malaysia‚
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October 3‚ 2011 “Pillsbury in India” The Pillsbury case study was quite interesting. It explained how the Diageo PLC unit of Pillsbury revamps its business by venturing into India (host Country) with a “dying” product in the home country. The four questions asked at the end of the case study will be answered in this paper. Question 1: Identify and describe the roles of the product policy‚ pricing‚ promotion‚ and distribution in Pillsbury’s marketing of flour in India? Marketing mix plays a vital
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Izo is planning to increase its market foothold in India‚ but is facing several challenges on the way to catch up with its competitors. Its rivals include public sector undertakings (PSUs) such as IOC‚ HPCL and BPCL which enjoy well-established brand presence‚ and distribution network in India’s near-stagnant automotive lubricants market. Creating a wider distribution network is however posing the biggest challenge for lubricants players in India. Public sector companies have an early advantage of
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is being delivered by the service environment. Ques. 3 How can customers contribute to value and satisfaction enhancement of services? Ques. 4 How does the intangible nature of service merit a different marketing treatment? Section-B Case Study. CNN – IBN Differentiating from the market leader In a competitive market‚ journalism has to be a collective enterprise. Stories that are in the public interest are overlooked by and large by the media because of stiff competition‚ which is
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CASE STUDY #1 A Job Search Dilemma Eric‚ a second-semester senior‚ is looking for a job. Anxious about finding work in the worst economy in decades‚ he sends out scores of resumes for a wide variety of positions. The first call he gets is for a position that doesn’t really interest him‚ but he figures he should be open to every opportunity. He schedules an interview‚ which he aces. In fact‚ the recruiter offers Eric the job on the spot. He would like Eric to start as soon as possible. Should Eric
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Prior to the East India Company’s establishment‚ Britain only accounted for 1.8% of the global GDP whereas India accounted for 23% of it. [Forbes‚ 1] India was one of the richest and most developed economies in the world. In fact‚ India and China together accounted for almost three-quarters of the global industrial output. However‚ India was “transformed by the process of imperial rule into one of the poorest‚ most backward‚ illiterate and diseased societies on earth by the time of our independence
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