As the Cineplex customer surveys of 2006 have indicated‚ the customers are responding very positively on possible movie rewards program. There’s a need to create a CRM-system for Cineplex and also rewards program that both improves customer loyalty and enables more efficient new customer acquisition. Even though the CRM-program may feel expensive‚ it is worth the price and that’s shown in this document. Getting more information about our customers is a key factor in developing our business forward
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the reward program described in case exhibit 5 affect the movie and event –going behavior of major market segments? At retail‚ what is the average value of each reward structure for customer’s dollars spent – 5 %‚ 10%‚ 15% or 20%? Which reward structure would you choose? Why? (For the sake of simplicity‚ ignore the one-time fees and rewards)? The reward programs as depicted in exhibit 5 are evaluated as below in terms of retail value they offer to customers of Cineplex entertainment. The obvious
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Cineplex Odeon Corporation is North Americans largest movie theatre‚ which is located in both Canada and the United States. Cineplex has 162 theatres in all 10 provinces in Canada alone and serves approximately 71 million guests through out all the different theatres that it operates with‚ such as Cineplex Cinemas‚ SilverCity‚ Galaxy Cinemas‚ Scotiabank Theatre‚ Famous Players‚ and Cineplex Vip Cinemas. Cineplex tries to provide all Cineplex employees with a safe and healthy work environment. All
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Coalition Programs Coalition loyalty programs can be extremely effective. Coalition programs involve a group of dissimilar businesses working together to offer membership benefits. Coalition Loyalty Programmes: the who‚ why‚ and how big? By By Peter Clark (co-author‚ The Loyalty Guide) Published by The Wise Marketer in April 2006 There are two types of multi-partner programme: true coalitions and in-house programmes that have partners. Here we explore the strengths‚ weaknesses‚ opportunities
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Loyalty Programs * Email * Print IndianOil’s loyalty programmes are designed exclusively to benefit the large number of its customers who have been patronising the brand for over five decades. XTRAPOWER The XTRAPOWER Fleet Card programme is a complete smart card-based fleet management solution for fleet operators and corporates for cashless purchase of fuel & lubricants from designated retail outlets (petrol pumps) of IndianOil through flexible pre-paid and credit facilities. The
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Abstract Customer loyalty programs are the currently used methods by companies to increase their revenues and customer relationship as they act as value sharing tools to improve the customer’s perception of the organization. This method is used because to every organization‚ loyal customers are treated more precious than the company assets. To retain these customers‚ companies implement several strategies and techniques. To study the influence and impact of these programme on the customers
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Designing a Customer loyalty program: Customers’ expectations are increasing. Today’s customers want service‚ products that meet their needs‚ value for money and added benefits. In response to this‚ retailers are stepping up. Their promotional activity to the extent that sales and special offers have become everyday affairs‚ rather than end of season stock clearances. As a result margins are being eroded to dangerously low levels. Some retailers like Pantaloon have introduced card-based collector
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relevant facts. Objective of the study: Study of loyalty programs of Shoppers Stop and Pantaloons. • Are these programs really effective in enhancing the customer experience. • How much profitable does the loyalty programs prove to be‚ for a customer centric apparel retailer. Most customers hold several loyalty cards of competing retailers. Past studies looking into the impact of card ownership on store loyalty showed mixed results. Loyalty cards are effective only when customers value the
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SR-kf-013 Frequent Shopper Program Paper Gerard Gonzalez Business Systems/BSA310 October 7th‚ 2010 Joseph Gorman Service Request SR-kf-013 Kudler Fine Foods founder and manager‚ Kathy Kulder‚ has requested information on developing a system to track customer purchases through a Frequent Shopper Program. This Program will award loyalty points for redemption to repeat customers. Purchases made by customers whom participate in the program will be tracked and converted into loyalty points for redemption
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Harrah Entertainment just a one-shot event or could they be achieved on a yearly basis even if the competition is copying it? B. Sub-Problem: How much do these marketing efforts have contributed to Harrah’s overall performance? IV. Objectives: 1. To be able confirm if the current marketing efforts is not just a one-shot deal. 2. To come up with marketing enhancements to get ahead always with the competition and earn yearly growth. V. Analysis of Facts
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