CONTENTS EXECUTIVE SUMMARY - PAGE 2 CHAPTER 1 INTRODUCTION - PAGE 4-6 CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11 CHAPTER 3 COMPANY PROFILE - PAGE 12-63 COCA-COLA COMPANY - PAGE 13-17 GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 TRENDS AND FORCES - PAGE 19-22 POTER’S FIVE FORCES - PAGE 22-29 PESTLE ANALYSIS - PAGE 29-33 SWOT ANALYSIS - PAGE 33-40 COCA-COLA INDIA - PAGE 41-42 PRODUCTS IN INDIA
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might not have been so easy to anticipate. Both companies held their own when trying to prove their products were within safe limits compared to other food products. They could developments in political arena; Coke could agreed to start new bottling plants instead of buying out Parle‚ and thus wouldn’t agreed to sell 49% of their equity. 2. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of
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branding is one of Coca-Cola’s greatest strengths Large scale of operations With revenues in excess of $24 billion Coca-Cola has a large scale of operation. Coca-Cola is the largest manufacturer‚ distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. Coco-Cola is selling trademarked beverage products since the year 1886 in the US. The company currently sells its products in more than 200 countries. Of the approximately 52 billion beverage servings of all types consumed
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DECLARATION I Musubika Narigisi‚ declare that this Research report is my original work and has never been submitted to any university for examination‚ where other people’s work has been used‚ due acknowledgement has been made. Candidate signature............................................. Date................................................. Musubika Narigisi i APPROVAL This Research report complied by Musubika Narigisi has been under my supervision and guidance her work is now ready for submission
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consisted of largely the same operations. Both companies purchase their own ingredients through use of future contracts (to avoid market volatility) and produce their concentrate from their own facilities. Once this is done‚ these companies send their concentrate out to bottlers upon approval of contract for bottling company. Once the bottling company receives the shipment of concentration‚ it is diluted to the correct concentration by adding the correct amount of carbonated water‚ and sugar‚ and bottled
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new Pepsi Bottling Group. Internal Analysis Pepsi was invented in 1893‚ establishing a franchise bottling system of 270 bottlers by 1910. Pepsi struggled in its early years declaring bankruptcy twice. The 1970’s and early 80’s‚ Pepsi surpassed Coke for the first time. Bottling was a capital-intensive business and involved highly specialized production lines. Bottling and canning could cost between $4 million to $10 million each with a minimal investment cost for a small bottling facility of
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Both used two main aspects of this strategy “Branding” and “Cost Leadership“to force local producers to withdraw from the market or establish joint ventures with them. They invested heavily in Brand recognition and used lots of advertising and sponsoring to support their cola brands. They replicated their global rivalry in China and initially were determined to seize market share from domestic cola producers‚ even at the cost of profitability. Later‚ Coke instituted the “Glocal” strategy which means
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distribution. They created contracts that gave them the ability to set concentrate prices for their bottlers; in turn bottlers would respond to price fulgurations by adjusting retail pricing. In 2000‚ when Coca Cola raised concentrate prices by 7.6%‚ bottlers raised the retail prices by 6 to 7%. This demonstrates that buyers have limited control over the price changes. Coca Cola has also made great efforts to take over the bottling of their product‚ by establishing the independent subsidiary Coca Cola
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the first luxury tequila brand mass marketed and had the most market share at first; other brands such as Herradura‚ Don Eduardo‚ Elconde Azul Blanco followed quickly. Patron has a loyal following in the hip-hop/rap music subculture. Tequila producers across the board have increased field-marketing efforts in the US in attempt to influence consumer taste. Often this takes the form of educating consumers about the myriad types of tequila and ways it can be consumed (sipped like scotch‚ etc.).
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given by America as against hard drink‚ which is mainly alcoholic. The major participants involve in the production and distribution of soft drinks are concentrated and syrup producers‚ bottles and retail channels. Concentrate producers manufacture basic soft drink flavors and sold them to bottles. Bottles purchase concentrate add carbonated water and sometimes sweetener. Bottle or can the soft drink‚ ads deliver it to customer accounts. Retail channels refer to business location that sells or serve
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