Journal of Management and Marketing Research Consumers and credit cards: A review of the empirical literature Phylis M. Mansfield Penn State University – Erie Mary Beth Pinto Penn State University – Erie Cliff A. Robb University of Alabama ABSTRACT Research in the area of consumer credit card attitude and behavior has provided an abundance of literature in the business‚ psychology‚ and public policy fields. Beginning in the 1960s‚ the work revolved around descriptive characteristics and evolved
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Farzana (2012) this study is to explore how consumers’ psychological factors (Motivation‚ perception‚ and attitude) are associated with brand equity (brand loyalty‚ brand association‚ perceived quality‚ and brand awareness) of laptop. The result revealed that‚ consumers’ motivation to use laptop and brand association criteria work separately. They consider battery lifetime (brand association) as important feature while satisfying those purposes. Consumers’ attitudes are shaped up by others‚ especially
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understand that to satisfy the needs of consumers in very distinct markets effectively‚ they must learn to understand the differences and similarities between the peoples of the countries they are targeting (Schiffman‚ & Kanuk‚ 2007). Any product introduced on a foreign market has to be made to fit the preferences of specific attitudes of the foreign consumer (Schiffman‚ & Kanuk‚ 2007). In the case of Iams‚ it was necessary to persuade the consumer of the European market to break with their
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Consumer Behavior and Cultural Factors affecting Consumer Behavior What is Consumer Behavior? Consumer behavior deals with the study of buying behavior of consumers. Consumer behavior helps us understand why and why not an individual purchases goods and services from the market. There are several factors which influence the buying decision of consumers‚ cultural factors being one of the most important factors. What is Culture? The complex whole that includes knowledge‚ beliefs‚ arts
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Worker by William Gibson. Both Of Mice and Men and The Miracle Worker relate to this quote because they both experience and undergo situations and display actions that lead them to pay a price whether they caused it on themselves or not. The critical lens relates to Of Mice and Men because George takes the risks of having Lennie around. Lennie was mentally retarded‚ he doesn’t comprehend or know what he does half the time. George had more responsibility of taking care of Lennie and keeping him safe
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"Consumer Behavior of Youth - A.Y - 2013- 2014" INTRODUCTION Youth is the time of life when one is young‚ but often means the time between childhood and adulthood. Youth is the stage of constructing the self-concept. The self-concept of youth is influenced by several variables such as peers‚ lifestyle‚ gender‚ and culture. It is the time of a person’s life in which they make choices which will affect their future. ---From Wikipedia‚ the free encyclopedia In our country 13 to 35 years old are
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A STUDY ON THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER PURCHASE BEHAVIOR INTRODUCTION TO THE ORGANISATION: The Landmark Group was started thirty years ago‚ with the mission of becoming one of the foremost retailers in the Middle East. This‚ by providing customers with a wide range of high quality products at exceptional value. From a single children’s store set up in 1973‚ in Bahrain‚ the Group has expanded exponentially and currently operates over 500 stores‚ several concepts & business interests
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Strategic Lens Amazon: Grouping: With a mission “to be Earth’s most customer-centric company‚ where customers can find and discover anything they might want to buy online‚ and endeavors to offer its customers the lowest possible prices‚” . There are three things that can be inferred form Amazon’s mission statement‚ one is their extremely consumer centric business strategy‚ secondly to strive to enter into new markets and thirdly to achieve it through the least amount of resources. However there
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2011 On June 19‚ 1986‚ the Boston Celtics’ No. 2 overall first round draft pick out of the University of Maryland was found unconscious on the floor of his dorm room. Two hours later he was pronounced dead of cardiac arrest. His name was Len Bias. He was 22 years old. Bias was an all-American basketball player for the Terps just finishing up his senior season. According to those who have ever seen him play (myself included) he was a phenomenal athlete. According to those who knew
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Analyzing in a Marxist lens The song I chose to analyze is the song “Successful” by Drake and Trey Songz. The chorus is “I want the money‚ Money and the cars‚ Cars and the clothes‚ The ****‚ I suppose‚ I just wanna be‚ I just wanna be‚ Successful.” To mean this should be seen through a marxist lens. The first line talks about having money to contribute to a sense of successfulness. Money in this sense creates a high status amongst society. The next line ties in having money and what it can buy
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