Presentation Consumer Behavior Stress and Consumer Behavior Objective & Agenda To understand the relationship between stress specific to life events with the consumer decision making by proposing a model. Agenda Concept of Stress Concept of Coping Strategies Limitations Theoretical Foundation of Proposed Model Implications For Future Research The Concept of Stress Stress - a broad term Two categories of definitions 1: Stimulus Definitions: Based on external conditions
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Citigroup‚ one of the world’s largest financial services organisations. Offer financial services including deposit accounts‚ foreign currency deposits and investments‚ credit cards‚ mortgages‚ insurance and charge cards. • Overview Global Consumer Banking division began banking operations in Singapore in 1982. Formidable market player with major market share in key businesses One of the four foreign banks to be awarded the Qualifying Full Bank (QFB) license by the Monetary Authority
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Introduction 1.1 Origin of the Report This report is prepared with the respect to course of Consumer Behavior. We are assigned to prepare a term paper by our honorable course instructor Mr. Farhan Faruqui. Our task is to make a survey on Micromax mobile and complete a study that covers all important factors of consumer behavior. 1.2 Objective of Study * To apply our knowledge that we have gathered from Consumer behavior course into the report * To provide the overview of Micromax mobile * To measure
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Live Project on Consumer Buying Behavior on Soft Drinks BY Arijit Das Reg. No : 5027 And Nadim Ahmed Khan Reg. No : 5019 Of VISHWA VISHWANI INSTITUTE OF SYSTEMS AND MANAGEMENT Under the Guidance of Sunitha Ratnakaram Associate Professor A PROJECT REPORT Submitted to the FACULTY OF BUSINESS MANAGEMENT In partial fulfillment of the requirements For the award of the POST GRADUATE DIPLOMA IN MANAGEMENT November 2010 DECLARATION We Arijit Das and Nadim Ahmed Khan hereby declare that this project
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Rourkela Institute of Management Studies Branch/year MBA-marketing/2007-2009 Start date of training 01/07/2008 End date of training 15/08/2008 Stiffen Received Rs 3000/- Project Title Buying Behavior/Need Analysis & Generation of Prospective Customer List for SONY Products. His conduct during the training was good. We wish him all the best for the future. Krishna Kumar Tawari Dealer
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Attribute…………………………………………….. Changing the Overall Brand Rating…………………………… Changing Beliefs About Competitors’ Brands………………………. The Elaboration Likelihood Model……………………………………….. 3. Behavior Can Proceed or Follow Attitude Formation…………………… Cognitive Dissonance Theory…………………………………………… Attribution
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Methods of analysis for the consumer behavior Qualitative studies: Behavior can also be measured through qualitative tools and techniques such as focus group‚ depth interview (individual) and psychological tests. That helps to identify consumer opinions‚ beliefs and feelings by getting them involved in open discussions. Focus group= in focus group interview‚ there is a group of consumers between 6 and 12 persons called together and a moderator who control this interview. The discussion
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ASSIGNMENT Course Code : MS - 61 Course Title : Consumer Behaviour Assignment Code : MS-61/TMA/SEM - I/2013 Coverage : All Blocks Note : Attempt any six questions and submit this assignment on or before 30th April‚ 2013 to the coordinator of your study center. 1. You are the marketing head of leading retail chain dealing in electronic items. Your company has planned to launch the online store for the same. What segmentation approach would you use to effectively segment
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CONSUMER BEHAVIOR IN TOURISM Monika Singla Assistant Professor DAVCC College‚ Faridabad monajain711@gmail.com #9555090036‚ INTRODUCTION Tourism is travel for recreational‚ leisure or business purposes. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure‚ business and other purposes not related to the
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Kevin Hill Consumer Behavior Nikki Love Nikki Love is a 22 year old Caucasian female from Southern Indiana. When asked what she was brand loyal to she immediately said Paul Mitchell. She said that she was loyal to Paul Mitchell because it works best for her hair. She also added that she uses it because her sister works at a Paul Mitchell Salon. This comment led me to believe that her sister is very influential in Nikki’s choice in cosmetic products because she views her sister as an expert.
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