2014 615665-662152 [Foreign market analysis] International Marketing Assignment The luxury cosmetics market Table of contents I/ Product & Geographic description of the market2 II/ Demand estimation3 III/ Business climate assessment – The Coface analysis5 IV/ Competition analysis5 V/ Harrel & Keifer’s matrix6 VI/ SLEPT factors applied on Chinese luxury cosmetic7 Social (and cultural) factors7 Legal factors8 Economic factors8 Political factors10 Technological factors10
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LSM segments offer the highest volume of Indigestion remedy usage? What combination of LSM segments would you target? Explain your answer. Q10 Answer LSM 4 TO 6‚ I would target Transitional and middle LSM segments as as they have the heaviest users. Q10] Which LSM segments offer the highest incidence of Indigestion remedy usage? What combination of LSM segments would you target? Explain your answer. Q10] Answer Upper middle B to Elite‚ LSM 6 to 10‚ has higher incidence. Q11] Using
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Target Marketing and Television Ads Advertising is the most effective way to promote products. When companies choose the TV program for their advertisement‚ they often research the target market of the TV program‚ so that they could get the highest return. For example‚ a cosmetic companies always choose some women’s programing to promote their products for there are many ladies who are so obsessed with this kind of TV show. I watched one of the most popular Chinese entertainment TV program‚ whose
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strategy used and implemented by the low-budget airline. The strengths‚ weaknesses‚ opportunities and threats‚ known as SWOT analysis‚ will also be illustrated along with the external environment better known as PEST analysis which consists of the political‚ environmental‚ social/cultural and technology factors of easyJet. In addition an analysis of the competitive market environment of easyJet will be shown‚ which includes an overview of easyJet’s main competitors and the nature of business in
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of outstanding success‚ the company finds itself facing a stable market‚ with competition becoming even more intense‚ distribution more complex and consumers more sophisticated. The executive Committee is convinced that the strategy that drove the company’s development in its first 40 years needs to open up a new growth path‚ thus this marketing plan for the strategy for the upcoming three years. External Analysis Customer analysis Approximately 35% of the 313‚000 million inhabitants of the U
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Background 3 Scoot 3 Products and Offerings 4 Why Scoot? 5 Critical Analysis 5 External Environment - PESTEL 5 Political 6 Economic 6 Social 7 Technological 7 Environmental 7 Legal 8 Industry Analysis - Porter’s Five Forces 8 Bargaining Power of Customers 9 Bargaining Power of Suppliers 9 Intensity of Competition 10 Threat of New Entrants 10 Threat of Substitutes 10 Internal Analysis 11 Resource Based View 11 Competitor Analysis 12 SWOT Analysis 12 Conclusion 14 Introduction Social media is rife with
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Market Analysis 1-People – Target market Polaroid digital-imaging products are targeted to mostly middle and upper income bracket consumers‚ mostly young adults regardless of age or cultural background that invest in these product for personal use. They are also geared to attract photojournalist‚ professional photographers and business such as; real estates and advertising agencies. 2-Product: Digital-imaging products market exploded in 1994 and the demand was rapidly expanding to include various
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Gillette is a brand of men’s safety razors and personal grooming products based in Boston‚ Massachusetts. Although primarily known for their facial razors‚ its owner Proctor & Gamble have expanded the Gillette brand by building something more than a precise blade; a complete regimen of male care products. Today‚ the company produces top of the line razors‚ backed by their “Gillette Science”‚ along with body washes‚ antiperspirants‚ creams‚ foams‚ and everything else related to men’s skin. Their
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client satisfaction is the Target Corporation. Target is certainly improving in stocks and is at a competitive advantage taking over bigger corporations. According to the New York Stock Exchange (NYSE) as of today Friday April 15 the value of the stock of the Target Corporation is of $82.60. Compared to other years the stock have never been this high. Looking at other historic prices for example of December 2014 the value of the stock was of $73.34. If the stock of Target continues
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Acer Group Marketing Mix Analysis The intent of this analysis of the Acer Group is to discuss and investigate the four components of the marketing mix and possible changes to their product‚ pricing‚ placement‚ and promotion. Overall‚ the Acer Group’s marketing mix is lacking in promotion. This could be due to the fact that the Acer Group is a multi-brand company. Acer‚ eMachines (acquired in 2004)‚ Gateway (acquired in 2007)‚ and Packard Bell (acquired in 2008) are the brands that make up the
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