CASIRJ Volume 5 Issue 2 [Year - 2014] ISSN 2319 – 9202 IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR: A DESCRIPTIVE STUDY Ms. Jyoti Kasana Assistant Professor Lakshmibai College Deptt. Of Commerce (University of Delhi) Mr. Naveen Chaudhary Assistant Professornaveenchaudhary1711@gmail.com Lakshmibai College Deptt. Of Economics (University of Delhi) Abstract: The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive
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History of cricket[->0] Early cricket was at some time or another described as "a club striking a ball (like) the ancient games of club-ball‚ stool-ball‚ trap-ball‚ stob-ball".[3] Cricket can definitely be traced back to Tudor times in early 16th-century England. Written evidence exists of a game known as creag being played by Prince Edward[->1]‚ the son of Edward I (Longshanks)[->2]‚ at Newenden‚ Kent in 1301[4] and there has been speculation‚ but no evidence‚ that this was a form of cricket. A number
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Does Age Difference Matter in a Relationship or Marriage Generally‚ in India‚ marriages are fixed in such a way that the groom is always a few to many years older than the bride. This has been an age-old practice or custom and a bride older to the groom is considered blasphemous. This practice had gained significance back then because a woman in those days would give birth to 10 to 14 kids and with each delivery‚ the ageing process in a woman increased exponentially. After a few deliveries‚ if
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Workaholics vs High performers Do you think Sachin Tendulkar would have reached the heights in Cricket without putting the right technique of smashing sixes in the beginning? Or Dhirubhai Ambani would have built India ‘s largest private sector Company‚ without stretching himself? The reason for their success is the dedication‚ passion and hardwork that they ‘ve put in their work. But do we dare call them workaholics? I leave it up to you to decide… Good evening fellow toastmasters‚ gaveliers and
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Roger Federer (German pronunciation: [ˈfeːdərər]; born 8 August 1981) is a Swiss professional tennis player who‚ as of October 2013‚ is ranked world no. 7 by the ATP. Numerous commentators‚ pundits‚ former and current players of the sport have deemed Federer the greatest tennis player of all time.[a] He holds several men’s world records of the Open Era: holding the world no. 1 position for 302 weeks overall;[15][16] including a 237-consecutive-week stretch at the top from 2004 to 2008;[17] winning
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Brandenstein - Creation of a monstrous Doppelganger Imagery” Submitted to Dr. Ashok Sharma ByGaurav Sood PhD 2014 Admission no: 5284098 Date: 8th Nov‚ 2014 Indian Premier League(IPL)Brandenstein Overview Cricket is considered a religion in India and players like Sachin Tendulkar are treated like gods. It involves huge amounts of money and is the richest sport in India. The top players earn millions of rupees through match fees and brand endorsements. The Indian Premier League - IPL is a
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adidas Strategic Analysis 2011 ‐ 2016 David Bajak MET AD 711 Leadership and Strategy December 18‚ 2010 What business are we in? • Currently – Athletic Performance Enhancing Footwear‚ Apparel & Equipment (80%) – Athletic Fashion Styled Footwear‚ Apparel & Equipment (20%) • Recommend – Design – Marketing – Retail Distribution Competitive Forces Affecting adidas • Five‐Forces Model of Competition – High Rivalry among Competitors • Intense rivalry between adidas (21%) & Nike (36%) for market
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The 2011 ICC Cricket World Cup is the tenth Cricket World Cup and is being played in Bangladesh‚ India‚ and Sri Lanka. It is Bangladesh’s first time co-hosting a World Cup. All matches in the World Cup will be accorded One Day International status‚ with all matches being played at 50 overs. Fourteen national cricket teams will compete in the tournament‚ including ten full members and four associate members.[1] The World Cup will take place between February and early April 2011‚ with the first match
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abcdship’ comes from the old English word ‘worth-ship’‚ which means giving worth to something. So when the wise ones said ‘work is worship’‚ they meant doing what we do with the sense of worthiness or respect. When we understand that all work—big or small—is valuable and do it with reverence‚ then our work becomes worship. “Work is Worship” is a very old proverb which means there is no better way to worship God except to be working hard and this is fully justified by what man has achieved during
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http://www.elinxs.com/currentaffairs.asp Francesca Schiavone won the French Women Title2010 . (Italian) [pic] Australia’s Samantha Stosur won 2011 us open title Usa’s Serena Williams won 2012 us open title present Chairman of Infosys soft ware company N.Narayana Murthy world mother tongue day was observed Feb 21 company produces Electronic Voting Machines Bharat Electronics Limited‚ India named for Indira Gandhi Prize for Peace 2010 Luiz Inacio Lula da Silva president of Indian Olympics
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