perception of CRM initiatives in the Indian Banking Sector Vanisha Oogarah-Hanuman Lecturer Faculty of Law and Management University of Mauritius Sharmila Pudaruth Lecturer Faculty of Law and Management University of Mauritius Vinod Kumar Research Scholar Department of Management Studies School of Management Pondicherry University Victor Anandkumar Reader Department of Management Studies School of Management Pondicherry University ABSTRACT Purpose: To investigate the front-end effectiveness of CRM strategies
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Literature review Customer loyalty has played an important role as having positive influence on profitability of a business. With regard to Bandyopadhyay & Martell (2007)‚ there are two main aspects in loyalty research which are behavioural loyalty and attitudinal loyalty. The former refers to the repetition of buying behaviour. On the other hands‚ the latter focuses on emotional engagement and psychological commitment towards the brand that can bring about the intention to purchase repeatedly
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Statement of Purpose After almost 2 and a half years of work experience as a software developer at zAxis‚ a firm that enables organizations to optimize performance and increase efficiency by managing knowledge‚ information & processes with intelligent computing solutions‚ I want to return to academics. And from the various range of courses available‚ postgraduate studies in Information Technology Solution(Database Development Profile) at Humber College matches my requirements in most of the areas
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Physics Project Report on Capillary Action Submitted To: Prof. Manjula Srivastava Faculty‚ RLB Date of Submission: 1st‚ February‚ 2015 Submitted By: Manisha Dubey Abhya Srivastava Shipra Yadav Shalvi Srivastava Class XI-A1 2014-2015 ACKNOWLEDGEMENT “It is not possible to prepare a Project Report without the assistance and encouragement of other people. This one is certainly no Exception” I would like to take opportunity to express my humble gratitude to Prof. Manjula Srivastava for providing
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Week 2 Define and compare the differences between substantive law and procedural law. Identify the seven principles of Criminal Law. Classify crimes into either misdemeanors or felonies‚ including the assigned degree of crime. Week 3 Describe and summarize the history of American Police to include the political era‚ the professional model era‚ and the community model era. Identify the styles of policing to include the watchman‚ legalistic and service. Evaluate the nature of police work
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Methodology The research methodology required gathering evidence that exemplified the advantages and disadvantages of implementing an employee volunteer program at Challenger Enterprises. The research obtained is an insight to the types of programs that other leading companies have created and the way that it heightened company image. Though employee volunteer programs require time and dedication‚ through systematic planning‚ Challenger Enterprises will be able to obtain new business‚ enhance
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significant interest from both academicians and practitioners‚ customer relationship management (CRM) remains a huge investment with little measured payback. Intuition suggests that increased management of customer relationships should improve business performance‚ but this intuition has only inconsistent empirical or real world support. To remedy this situation‚ this study identifies a core group of expected CRM benefits and examines their ability to increase a firm ’s value equity‚ brand equity and
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Introduction The internet has become very important to many businesses. Several businesses have become global thanks to the internet. The internet and information technology has revolutionised the airline industry. For the purpose of this paper Ryanair and the Ryanair web site will be used to analyse the eight key perspectives of eCommerce. It will also analyse Ryanair business strategy‚ marketing strategy‚ future site development and conclude on same. Ryanair has 37 bases and 950+ low fare
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Zhao Meng Cui Buddhism Professor Broughton Mon 6:45pm-9:45pm Ten-Foot-Square Hut The Ten-Foot Square Hut is more of a story book to me rather than any religion related book. Kamo no Chomei describe the arrival of the mappo is complete chaos. First‚ there is a huge fire broke out on a windy night in the third year of the Angen era(1177) in the capital city. The fire was spread widely. Houses were torched; people were chocked to death by smoke or burned to death alive. The result of the
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Abstract Purpose - In a seminal article‚ Webster argued in 1992 (Journal of Marketing‚ Vol. 56/October‚ pp. 1-17) that some changes in concept and practice have fundamentally reshaped the field of marketing. He claims that customer relationships’ are now the key strategic resource of a business. Strategic partnerships and networks are replacing simple market-based transactions. The purpose of this paper is to investigate this claim in the context of various relationships maintained by the adidas®
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