pp. 206-209 Study on Balanced Scorecard of Commercial Bank in Performance Management System Yansheng Zhang1‚ Longyi Li2 1‚2 South China University of Technology‚ Guangzhou‚ China 1 Zhang.ys01@mail.scut.edu.cn 2 lyli@scut.edu.cn Abstract—Performance management of commercial banks is an important aspect of banking business management. this paper makes study about how to use the Balanced Scorecard as a tool‚ which is applied to commercial banks performance management system‚ and points out
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123-133 Brand Equity‚ Customer Satisfaction & Loyalty: Malaysian Banking Sector Norbani Che-Ha* and Shahrizal Hashim** Services cannot be seen‚ felt‚ tasted or touched in the same manner in which goods can be sensed. Therefore‚ the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover‚ brands that are high in brand equity are organization powerful assets. They can lead to customer satisfaction and customer loyalty. This study
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TO DETERMINE THE LEVEL OF CUSTOMER SATISFACTION IN DAYSTAR UNIVERSITY CAFETERIA A project submitted to the School of Business and Economics in partial fulfillment of the requirement for the course Research Methodology BUS 213X Daystar University Nairobi‚ Kenya By Mark Reuben Gathigi 08-1064 November 2012 DECLARATION In presenting‚ this research in partial fulfillment of the requirements of the course code BUS 213X – Research Methodology from Daystar University‚ I declare that this
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Vol. 18‚ No. 8‚ 915 –925‚ October 2007 Determinants of Customer Satisfaction in a Multi-Channel B2B Environment RITA MADALENO‚Ã HUGH WILSONÃÃ & ROGER PALMER† Ã AC Nielsen‚ Lisbon‚ Portugal; Ã Ã Cranfield School of Management‚ UK; †Henley Management College‚ UK ABSTRACT This study set out to ascertain the impact of channel satisfaction and multi-channel integration on relationship quality‚ as measured by overall customer satisfaction‚ within a multichannel B2B environment. The sparse previous
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REWARD SYSTEM AT VID PUBLIC BANK 30 3.1. Overview of VID Public Bank 30 3.1.1. History 30 3.1.2. Corporate Philosophy 32 3.1.3. VPB business results 32 3.2. The current reward system at VID Public Bank 33 3.2.1. Financial reward 33 3.2.1.1. Base salary 33 3.2.1.2. Variable pay 33 3.2.1.3. Benefits 35 3.2.2. Non financial reward 40 3.2.2.2. Promotion Policy 40 3.2.2.3. Training 41 3.3. Findings on the VID Public Bank reward system 42
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| Best Practices in Measuring Customer Satisfaction. | Week 3 Assignment | Nicholas B. Fannings 5/20/2012 GM 588Professor K. Mayberry | Customer satisfaction has long been an industry focus as a measure of managerial strength and company profitability (Kelsey & Bond‚ 2001). The satisfaction of the customer is essential to the success of a company. There are many ways for organizations to determine how satisfied their customers are with specific products or services. Although
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make up the Banking Sector? 2.3 What is Customer Satisfaction and what is the importance of customer satisfaction? 2.4 What are the technological Improvements made in the Banking sector? 2.5 What are the challenges of implementing these improvements in the Jamaican Banking Sector? 2.6 How has the Technological Advancements Improved Customer Satisfaction in the Banking Sector? 3.0 Methodology and Procedures
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Commercials has a great influence in our day to day lives. All commercials‚ basically attempt to persuade the people to buy the products. Commercials let people know about the new products the company (ex. Apple) launches and reminds the customer that their product is superior to the competitor’s product. The commercial explains why their product is different and effective than the competitor’s product and influences the customer about the benefits of the product. To gain the attention of
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ANALYSIS OF PUBLIC SECTOR BANKS (BANK OF INDIA AND PUNJAB NATIONAL BANK) AND THEIR COMPARATIVE ANALYSIS SUBMITTED TO: SUBMITTED BY: Dr. Kapil Sharma Atul Gupta IM-2K7-23 BANK OF INDIA INDUSTRY – Banking PSU BANK PROFILE Bank of India was founded on 7th September‚ 1906 by a group of eminent businessmen from Mumbai. The Bank was under private ownership and control till July 1969 when it was nationalized along with 13 other banks. Beginning
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Relationship between Customer Satisfaction and Customer Loyalty Loyalty is the direct result of customer satisfaction which is greatly influenced by value of services provided to the Customer. It is believed that with the Customer Loyalty‚ the company can achieve profitability and continuous growth. According to an article “Zero Defections: Quality Comes to Services”‚ it indicated that a 5% increase in customer loyalty can produce profit increase from 25% to 85%. In this part‚ we will discuss
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