INDUSTRY IN HONG KONG Prepared for Mr. Kevin Lee CEO of Sparkle Limited Prepared by Ms. Mary Chan Sales manager for Sparkle Limited On February 18‚ 201 Sparkle Limited Date: February 10‚ 2011 To: Mr. Kevin Lee‚ CEO‚ Sparkle Ltd. From: Ms. Mary Chan‚ Sales manager‚ Sparkle Ltd Subject: Report about Jewellery Industry in Hong Kong The attached report‚ requested by you dated Jan 5‚ analyze the current business opportunities in jewelley industry in Hong Kong and also
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Hong Kong Disneyland (HKDL)‚ as being the fifth Disney Resort in the world under Walt Disney Company (DIS)‚ is currently in the Growth stage of Industrial Life Cycle. In this report‚ comprehensive analysis of HKDL will be presented begins with a detailed background information of the company‚ followed by its external and internal environment‚ findings included increasing inbound tourist in Hong Kong‚ low exchange rate of HK Dollars‚ global economic downturn‚ new development of Lantau Island‚ expansion
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Export and Import Practices Hong Kong’s cosmetic and toiletries market had an estimated value of $787 million in 2002. With little domestic production of cosmetics and toiletries‚ Hong Kong relies on imports from China‚ Japan‚ the United States‚ France‚ Singapore‚ Malaysia‚ and Taiwan. Industry sources expect import growth to continue in the coming years despite the economic slowdown in Hong Kong. The constant demand from mainland Chinese tourists will also drive the growth of imported cosmetics
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-----------------------------------------pg.6 How to communicate Ella’s brand identity ------------------------------------------pg.6-12 The integrated marketing communication plan: First stage ---------------------pg.13-21 The integrated marketing communication plan: Second stage -------------------pg.22-24 The integrated marketing communication plan: Third stage ---------------------pg.25-28 Budget ---------------------------------------------------------------------------------------
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Marketing Research of the Promotion Strategy of MBA programme in Hong Kong 1. Research Background 2. Research Approach 3. Data Analysis 4. Promotion strategy 5. Recommendation 6. Limitation of the research Attact The objective of this essay is find out a method to better promote the MBA program in Hong Kong. The research based on the online questionnaire‚ and then the research method will be used including Descriptive Statistics‚ Cross tabulation Analysis. The survey is conducted in
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Starbucks Coffee Company (Hong Kong) Background: Starbucks Coffee Company (Hong Kong) was established in May 2000. They opened the first store in Central ’s Exchange Square. By May 2008‚ Starbucks has opened more than 100 branches across Hong Kong commercial‚ shopping & entertainment and residential areas. Why did we choose this brand? The brand name of “Starbucks” becomes very well-known in Hong Kong. According to the article of Hong Kong Coffee Culture Exchange Association ( http://hkccea
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The SWOT analysis of cruise product in Hong Kong Strength: - The long history and reputation of the company is the strength‚ if you ask traveling company‚ most people in Hong Kong will say our company name‚ that can proof that we have well-known brand in Hong Kong people - Our service so good and many customers satisfy our services - We provide a lot of trip for different type customer - We are such a large company that we have significant cost advantages over most of our competitors - Good
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The Commercial Press (H.K.) Ltd.‚ which is the largest bookstore chain in Hong Kong‚ currently operates twenty-two branches in Hong Kong and Macau‚ providing a wide range of quality publications. The grand opening of the Macau branch in early 2008 marked a milestone in the development of its book-selling business. Bridging Books with Readers Supported by a comprehensive central purchasing team‚ products are selected regularly from Mainland China‚ Taiwan‚ Europe and America for readers‚ securing
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Introducing "Naked Juice" to Hong Kong There is a niche market for new‚ trendy and novelty products in the food market in Hong Kong. In addition to that the imports of fruit & vegetable juices have grown 30% from 2004 to 2005 and 80% for US imports of juices. According to AC Nielsen one of the top three functional food types in Hong Kong is fruit juice with added supplements/vitamins and fermented drinks containing good bacteria. Also organic fruit juices are popular. Based on these facts
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1. Title “How can a budget airline survive in Hong Kong” 2. Aims To find out the success factors and forecast the future of budget airline in aviation industry‚ apply those factors to analyze the operation strategy of a budget airline which would like to survive in Hong Kong market. 3. Background. In the recent years‚ budget airline becomes more and more popular. Many people choose low-cost airline to save the cost in transportation so they can spend more on the activities. Ryanair‚ the largest
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