Background Note As of 2005‚ Dove was the world’s largest cleansing brand with annual sales of 2.5 billion euros in more than 80 countries. Dove’s product portfolio included soap bars‚ body washes‚ face care products‚ antiperspirant/deodorants‚ hair care products‚ and styling aids... Dove Listens to Women In early 2004‚ Dove conducted a global study on the perceptions and attitudes of women with regard to their personal beauty and well-being. The study was done in partnership with StrategyOne
Premium Super Bowl Case study Super Bowl XLIII
models of Consumer Behavior. Phase I The Product selected is Dove Soap. Dove soap‚ which was launched by Unilever in 1957‚ has been available in India since 1995. It provides a refreshingly real alternative for women who recognise that beauty is not simply about how you look‚ it is about how you feel. The skin’s natural pH is slightly acidic 5.5-6. Ordinary soaps tend to be alkaline‚ with pH higher than 9. Dove is formulated to be pH neutral (pH between 6.5 and 7.5) and to be mild
Premium Beauty Unilever Skin
2 d) Social responsibility is a key component that dove thrives to achieve. Dove’s main goal is to establish a community with their various ways of promoting self-esteem‚ such as the Dove Sleepover for Self-Esteem and workshops. D) The company structure Unilever Leadership Executive (ULE) * Responsible for managing profit and loss‚ and delivering growth | Executive directors * Board of directors | Non-executive directors * The independent element in Unilever’s governance | Senior corporate
Premium Executive director Management Board of directors
revitalization strategy was to abandon the old cologne business to focus on deodorants and other male grooming products. Facing tough competition from Unilever’s edgy line of Axe products‚ the firm reverted to its classic one-two punch of product innovation and new communications to target the 12- to 34-year-old male. New product development resulted in the creation of Old Spice High Endurance‚ Pro Strength‚ and Red Zone lines of deodorants‚ body washes‚ body sprays‚ and shaving products. Old Spice’s latest
Premium Procter & Gamble Brand Brand management
not met with success in India because the target segment of NIVEA were primarily women from the upper strata of society.Its products especially men care products are very costly. The price of all its products which are used on a daily basis like Deodorants‚ talcum powder and soaps are of the same price as that of the competitors. But other products like lip care and Men care are highly priced compared to that of its competitors. The pricing strategy that NIVEA uses for its premium products is
Premium Pricing Skin care
Unilever Group ANALYSIS for NYSE : UL JANUARY 30‚ 2013 SKIN & HAIR CARE (DOVE‚ LUX) $ 39.65 Trefis Estimate $ 40.37 $114.3 B MKT CAP Market Price Unilever’s Skin Care & Hair Care Market Share 5 Global Hair Care Market Size 6 Global Skin Care Market Size 7 EBITDA Margin of Dove‚ Lux Skin & Hair Care 8 BECEL‚ BLUEBAND‚ KNORR‚ HELLMANN’S Unilever’s Market Share of Grocery 10 Global Market Size of Grocery 11 $112.3 B MKT CAP See the Full Analysis for Unilever Group on Trefis
Premium Unilever Ice cream Emerging markets
The world’s second-biggest consumer-goods firm is finally beginning to make the most of the advantage it was handed in emerging economies WHEN a consumer-goods company casts around for the best growth prospects‚ rarely does anything look more promising than emerging economies. These markets are growing so rapidly that within just two years they will account for half of all the world’s consumer spending‚ estimates Harish Manwani‚ head of the Asian and African businesses of Unilever‚ a giant of the
Premium Unilever
Promise For starters‚ let me first make you aware about the company Unilever and some important features. Unilever strives to make the environment‚ which includes consumers‚ their number one priority. They influence others to be more efficient and help the world around them. Unilever promises its consumers to be more aware of their products while also being environmentally friendly. They provide monetary gifts to charities that provide great community status‚ and also
Premium Unilever Chief executive officer Hygiene
Group 5: Nguyễn Kiên Giang Vũ Linh Giang Nguyễn Thị Quỳnh Lê Thu Trang Nguyễn Thị Hường Nguyễn Văn Hà – The leader DOVE’S MARKETING STRATEGY ON “REAL BEAUTY” CAMPAIGN I. Theoretical background of marketing. 1. Definition of marketing. There are many definitions of marketing which help us understand clearly about it. In general‚ marketing is all activities of company‚ which tend to meet the customer’s
Premium Advertising Marketing Brand
€927 million in research and development. They are the global market leader in all the Food categories in which they operate: Savoury and Dressings‚ Spreads‚ Weight Management‚ Tea‚ and Ice Cream. They are also global market leader in Skin and Deodorants‚ and have very strong positions in other Home and Personal Care categories. In 2008 they invested €91 million on community projects worldwide. Mission: Unilever’s mission is to add Vitality to life. They meet every day needs for nutrition; hygiene
Premium Brand Unilever