April. 2014 Most of the Nike products provide excellent proof of their product’s use. For example Nike has an advertisement that features Usain Bolt advertising Nike’s shoes and Gatorade. Besides Usain Bolt‚ there is a cheetah which symbolizes speed of the shoe which he races the cheetah across Africa’s wild to also represent the endurance of the shoes. He also drinks a Gatorade to rebuild stamina and starts the race again. The advertisers of the Nike advertisement appeal to the everyday
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BRAND MANAGMENT Nike: Building a Global Brand Case analysis Ahmed Coucha 800090353 6/29/2011 Dr. Ibrahim Hegazy 2 How would you characterize Nike’s brand image and sources of brand equity in the U.S? Nike’s Brand image in the US: Brand image is the impression in the consumers’ mind of a brand’s total personality (real and imaginary qualities and shortcomings). It is set of feelings‚ emotions and experiences that are linked to the brand. While brand personality is the image the company wants
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Who Am I? Nike is a multinational corporation that is engaged in design‚ development and worldwide marketing. Nike also merchandises footwear‚ apparel‚ equipment‚and accessories. Nike is the worlds leading supplier for athletes footwear and apparel‚ the company was founded in January 1964 as Blue Ribbon Sports owned by Bill Bowerman and Phil knight. It was then named Nike Inc. in 1978. The company ’s named Nike comes from a Greek word which means victory. Nike is marketed as its own brand as well
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4. Analyse critically how Customer Relationship Management (CRM) system can play an important role to increase profits for each of the organization. CRM (Customer Relationship Management) is an information industry term for methodologies‚ software‚ and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example‚ an enterprise might build a database about its customers that described relationships in sufficient detail so that management
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CASE 14 NIKE‚ INC.: COST OF CAPITAL Cost of capital denotes the opportunity cost of using capital for a particular investment as oppose to the alternative investment which has similar systematic risk. It is extremely important since it is used in evaluating whether a project is feasible or not in the net present value (NPV) analysis‚ or in assessing the value of an asset. WACC (weighted average cost of capital) is the proportional average of each category of capital inside a firm (common
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thoroughly evaluate the feasibility of moving from retailing to e-business by analysing and interpreting the following areas of Angela’s Florist. She has been struggling with the high cost of wages associated with keeping her shop open the same hours as the local supermarket (Woolworths) which has recently started selling flowers. Angela’s Florist wishes to embrace e-business principles as a way of expanding her customer base and streaming her business operations. One of the strategies that she wishes to implement
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are various electronic commerce activities and mechanisms. E-Commerce Activities and Mechanisms include the following but not limited to: E-Market Place: It is an online market usually B2B where buyers and sellers exchange goods or services. EC transactions take place in the electronic equivalent of a mall called the electronic marketplace (e-marketplace). Electronic marketplaces utilize different tools (electronic shopping cart‚ e-catalog‚ fulfillment technologies‚ and checkout and payment
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Case Report - Nike Introduction Many of us know Nike for the clever maketing campaigns‚ celebrity athelets‚ "swoosh" logo‚ and "Just Do It!" slogan. In 1963 the world’s largest athletic shoe company was founded by Philip Kight and Bill Bowerman for $500 apiece and a handshake‚ and today has over $9 billion in revenues. After several years of record breaking performance Nike’s global labor practices were brought to the attention of the public as early as the 1990s. Which included publishings
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AND REGULATORY ISSUES IN E-BUSINESS Legal‚ Ethical and Regulatory Issues in E-Business Jim Long University of Phoenix EBUS 400 Dr. Brian Shaw January 07‚ 2008 Legal‚ Ethical and Regulatory Issues in E-Business When starting any type of business‚ there are several issues that a new businessperson must pay attention to if he or she hopes to make their new business a successful one. This is even truer if the business being started happens to be an e-business. The businessperson must
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- Describe how Amazon.com uses e-business and e-commerce for B2B and B2c. Amazon.com would be considered an “e-tailer”‚ a retail company that conducts business on the internet. In fact‚ all of their business is done on the web‚ no brick and mortar stores here. Amazon.com sells all sorts of products‚ clothing and jewelry to food‚ to electronics. The idea of conducting all of their business on the internet is called e-business or e-commerce. E-commerce consists of the process of buying‚ selling
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