Culture and Global Business Dr. Aaron C. van Klyton Global Business 1357 The Business School; Greenwich University Lecture 3 1 Learning Objectives 1. Explore the meaning of culture: its definitions‚ classifications‚ and dimensions 2. Analyze different models of cultural communications 3. Examine why culture matters in international business 4. Understand the role of cultural intelligence 2 Culture Affects All Business Functions Marketing Human Resources Production
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The matrix shows that Market Development is defined as taking existing products into new markets. Wal-Mart’s expansion into Guatemala and other Central American countries is an example of this strategy. Diversification strategy is used by LG to enter the American appliance market or Japan’s Kirin holdings which bought Australia’s leading milk producer. Diversification id developing new products for new markets. South Korea’s LG Electronics has created new products for other American home appliance
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Scheed: CASE Walter Meier (Monika) Im Überblick: 2 Beschaffungsstandorte‚ 5 Länder mit eigenen Verkaufsorganisationen‚ 17 Länder mit Vertriebspartnern MOTIVES AND ISSUES FOR A GLOBAL BUSINESS: Motives: ● Growth potential as existing market is saturated: Lifecycle Metal and woodworking: Decline stage in the US but growth stage in emerging Markets (S.4) Also emerging markets continued to industrialize( → need for machine tools) And growth in Brazil is basically guaranteed till 2016 (World Cup & Olympics)
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either local employees‚ international staff or a mix of both. According to (Heenan & Perlmutter‚ 1979) organisations may be ethnocentric if the staffs of the subsidiary are parent country nationals. This means that the key positions in the subsidiary are held by foreign nationals or expatriates in the subsidiary. The other typology applicable in this context is the geocentric approach which states that there has to be a good mix of both employees i.e. parent company and the subsidiary‚ and the most
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! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Admiral Group plc Portfolio Assignment ! ! ! ! ! ! ! Contents Page Number Introduction 3 Company History 4-5 Organisational Structure 6-8 Globalisation 9-11 -Technology 11-12 Organisational Culture 13-15 Conclusion 16 ! ! ! ! References ! Portfolio ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 17-18 19-30 !2 ! ! ! ! Introduction Admiral Group
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NOVA BUSINESS SCHOOL OF BUSINESS AND ECONOMICS INTERNATIONAL MANAGEMENT Fall Semester 2013 - 2014 Final Report The Internationalization process of McKinsey & Company Work performed by: Pina Bonde 1584 Filipa Pereira - 10548 Marko Štemberger - 1458 Betina Jukic - 1597 Lisbon‚ 16th November 2013 Nova School of Business and Economics Table of Contents Executive Summary.........................................................................................................
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Table of content ABSTRACT 3 INTRODUCTION 3 OBJECTIVE 3 LITERATURE REVIEW 4 1. CONCEPTUAL INTRODUCTION 4 2. CHALLENGES IN MULTINATIONALS 5 2.1 Career blockage 6 2.2 Culture shock 6 2.3 Lack of cross cultural training 6 2.4 Family problems 6 3. MANAGING MULTICULTURAL TEAM 7 4. NEW ALTERNATIVE IN THE EXPATRIATE ASSIGNMENTS 8 5. RETAINING SUBSIDIARY STAFF’S RETENTION 9 METHODOLOGY 10 1. RESEARCH METHODS 10 2. RESEARCH PROCEDURE 11 3. DATA COLLECTION AND ANALYZING 12 4. RESEARCH SCHEDULE
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because it could damage image of the corporation since many are under religious influence that are incompatible with the Ugandan culture. 2. The respective attitudes of Martin and Green are completely opposite of each other. Green definitely is ethnocentric because he believes the company should operate under the same morals and values as it does at home. Though the idea seems to be logical‚ however‚ under different cultures those morals and
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Monsanto’s Repatriation Program Overview of Monsanto Monsanto is a multinational agricultural biotechnology company headquartered in Creve Coeur‚ Missouri. It was founded in 1901 in nearby St. Louis by John Francis Queeney and named after his wife’s maiden name. It is the world’s largest producer of the herbicide glyphosate which is found in “Roundup” and other similar pesticide products. Monsanto is also the second largest producer of genetically engineered seeds and provides nearly half of
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-Summarize the discussion on page 505. INNOVATION‚ ENTREPRENEURSHIP‚ AND THE GLOBAL STARTUP: Italian Entrepreneurs Combine Fashion and Function In Italy entrepreneurship is successful creating rivalry in existing industries. Italians are individualistic and risk takers. Entrepreneurship has become elaborated in Italy; quite a few numbers of magazines celebrate these entrepreneurs. According to Peter Drucker an entrepreneur is someone who would introduces innovation .He further explains how innovation
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