sector to launch more deo-related products. The latest products include soaps with a long standing deo formula. Though the products are yet to grab a sizable market‚ the industry is poised for major growth by this summer‚ a market analyst said. Godrej Consumer Products Limited (GCPL) launched Cinthol deo soap to tap into this segment
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The increasing usage of surface cleaners in urban India supported growth in 2013. The rising number of advertising and marketing campaigns educated consumers by creating awareness of the use of surface cleaners‚ which led to double-digit current value growth of surface care in 2013. Surface Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range)‚ allowing you to identify the sectors
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Module 2 Media Planning & Strategy Chapter 20.1 Media Planning Number of promotional messages from the manufacturer need to be communicated with the prospective customer of the product. Media plan determines the best way to get the advertiser’s message to the market thro’ various media vehicles. In the basic sense‚ the goal of the media plan is to find combination of media that enables the marketer to communicate the message in the most effective manner to the largest # of potential clients
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Analysis of Beverage Vending Solution Market With Reference To B to B Businesses At Hindustan Unilever Limited A Summer Training Project Report Submitted in Partial Fulfilment of the Requirement for the Award of degree of Master of Business Administration Submitted by: Guided By: Nabendu Maji Prof. Subhash Bhangaonkar MBA‚ AMF24 Bharati Vidyapeeth Deemed University’s Institute of Management and Entrepreneurship Development Erandwane Campus‚ Paud Road
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FMCG Industry Introduction The fast moving consumer goods (FMCG) sector is a large and important part of almost every economy in the world‚ insofar as the products associated with the industry represents a big part of every consumer budget. The goods produced by the industry are basically necessities and the inelastic nature of the goods makes their impact on economies worldwide significant. The FMCG are sometimes referred to as consumer packaged goods and the various products are characterized
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Int. Journal of Economics and Management 5(1): 283 – 298 (2011) ISSN 1823 - 836X Lifestyle – A Tool for Understanding Buyer Behavior JayaSrEE KrIShNaN St Joseph’s College of Engineering‚ India ABSTRACT This study emphasizes the importance of lifestyle and its influence on the consumer’s purchase behavior. The main purpose of this study is to empirically examine the association between the consumers’ general life styles and their consumption pattern. aIO measure was used to identify the
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year-to-year basis. The leading players in the market includes Hindustan Lever Ltd.‚ (HLL ’s) ’Fair & Lovely ’ with 76 percent of the market share and Cavin Kare ’s ’Fairever ’ with 15 percent of the market share. Other important players like Godrej ’s ’Fairglow ’‚ Emami ’s ’Fair and Handsome ’‚ Vicco and Himalaya share the rest of the market share. It has been estimated that males constitute 20 percent of the total sales for fairness creams in India. The existing players are focusing upon
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STUDENT DECLARATION I‚ Ankit Chaturvedi‚ hereby declare that the research report entitled “Comparative study & marketing strategies of HUL Soap” is partial fulfillment for the awarded of Degree of BACHELOR BUISNESS ADMINISTRATION. The work has been carried out at Unique COLLEGE‚ BHOPAL and is an authentic record of our own work. Date: Place: Ankit Chaturvedi B.B.A. VI Sem PREFACE Projects and research works are integral part of academic curriculum. During the process a
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* President of CII- Adi Godrej. * British High Commissioner- James Bevan. * Deputy Chairman‚ Planning Commission- Montek Singh Ahluwalia. * PISA- Programme for International Student Assessment. * “The Satanic Verses”- Salman Rushdie. * Chairman‚ Finance Commission- Vijay Kelkar. * CARE- Credit Analysis & Research Analysis. * Chairman‚ KMRL- Sudhir Krishna‚ MD- Elias George. * Chief Justice of India- Altamas Kabir (39th). * Chairman‚ IOC-
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Advertising 302-303-310 Meghdoot‚ 94 Nehru Place‚ New Delhi - 110 019. 3. Ambience D’arcy Ambience Advertising pvt. Ltd‚ Neelam Centre‚ ’A’ wing‚ S K Ahire Marg‚ Worli‚ Mumbai - 400 025. 4. chaitra Leo Burnett Pvt Ltd 9/11 NS Patkar Marg‚ AB Godrej Chowk‚ Mumbai - 400 036. 5. Contract Advertising (India) Ltd Vaswani Chambers‚ 264‚ Dr.A B Road‚ Worli Mumbai 400 025. Top five International advertisement agencies:- 1. Leo Burnett India Pvt Ltd 170 Varick Street - 5th Floor New York
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