Consumer stocks have been the centre of attention in the stock markets for over two years now. But with prices rising and higher interest rates expanding loan repayments‚ will the Indian consumer remain unaffected? We ran an analysis of listed companies in consumer segments such as auto‚ apparel‚ jewellery‚ FMCG and so on over the past four quarters to figure out whether all is well with consumer spending. We found that while some sectors maintained the tempo of sales growth‚ others saw growth
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MARKETING STRATEGY PEPSODENT It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has. Introduction: • Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of the customers.its Products includes toothpastes and toothbrushes. • The various toothpaste variety are pepsodent Germicheck‚ Whitening ‚ 2in1‚ Center Fresh‚ Gum Care‚ Sensitive‚ Kids.It was earlier positioned
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Introduction to Automobile Industry AUTOMOBILE INDUSTRY Indian automobile industry has grown leaps and bounds since 1898‚ a time when a car had touched the Indian streets for the first time. At present it holds a promising tenth position in the entire world with being # 2 in two wheelers and # 4 in commercial vehicles. Withstanding a growth rate of 18% per annum and an annual production of more than 2 million units‚ it may not be an exaggeration to say that this industry in the coming years will
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CHAPTER I INTRODUCTION TO RURAL MARKET GONE ARE the days when a rural consumer went to a nearby city to buy branded products and services. Time was when only a select household consumed branded goods‚ be it toothpaste or soap. There were days when big companies flocked to rural markets to establish their brands. Today‚ rural markets are critical for every marketer - be it for a branded shampoo or an automobile. To open a business daily or business magazine today‚ you will read about some company
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INTRODUCTION:- Working Capital refers to that part of the firm’s capital‚ which is required for financing short-term or current assets such a cash marketable securities‚ debtors and inventories. Funds thus‚ invested in current assets keep revolving fast and are constantly converted into cash and this cash flow out again in exchange for other current assets. Every running business needs working capital. Even a business which is fully equipped with all types of fixed assets required is bound to
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SWOT Analysis of the detergent powder Surf Excel (a famous product and famous brand of Hindustan Unilever Limited.) Assignment Submitted By‚ Assignment Submitted To‚ 1 Assignment Submitted By _______________ Index S.No Page No 1 About the product 3 2 About the company 6 3 SWOT Analysis 6 3.1 Strengths 10 3.2 Weakness 14 3.3 Opportunities 16 3.4 Threats 18 4 2 Particulars Conclusion 20 Assignment Submitted By _______________ About the product Surf Excel‚ launched
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unethical advertisement campaign by two Indian package mass consumption companies - Hindustan Lever Ltd and CavinKare Ltd. The development of revolutionary skin lightening technology brand; Fair & lovely by Hindustan Lever Ltd opened up a new chapter on application of unethical promotional strategy to generate large volume of sale and maintain market leadership position in India skin care industry. Hindustan Lever Ltd (HLL) holds 90% market share of the skin care industry but when CavinKare
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Limited (MUL) was established in February 1981‚ though the actual production commenced in 1983 with the Maruti 800‚ based on the Suzuki Alto Kei car which at the time was the only modern car available in India‚ and its only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. So much so Due to the large number of Maruti 800s sold in the Indian market‚ the term "Maruti" is commonly used to refer to this compact car model The company exports
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SUBMITTED TO – PRABU DOSS K 2010 MMA – MYSORE SANDAL SOAP SUBMITTED TO – PRABU DOSS K XIME SUBMITTED TO – PRABU DOSS K SUBMITTED TO – PRABU DOSS K Submitted by: Aravindhan - 18 Charumathi -28 Amrutha Gadag - 37 Gaganpreet kaur - 38 Hariharan - 42 Table of Contents Executive Summary……………………………………………………………………………………….......3 Introduction……………………………………………………………………………………………………4 Objectives……………………………………………………………………………………………………..4 Situation Analysis……………………………………………………………………………………………
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CURRICULUM VITAE 1.CAREER OBJECTIVE To excel into the field academics by the process of learning and as well as teaching and applying my knowledge and skills for the welfare of students using new tools & teaching techniques for the enhancement of knowledge and generate a suitable learning condition. 2.JOB OBJECTIVE A Challenging job with opportunity to rise and grow . Job should also provide a responsibility and conduit for development of personality . 3.PERSONAL PROFILE
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