India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki. Maruti Udyog Limited (MUL) was established in February 1981‚ though the actual production commenced in 1983 with the Maruti 800. Its only competitors- the Hindustan Ambassador and Premier Padmini were both around for 25 years at that point. Through 2004‚ Maruti Suzuki has produced over 5 Million vehicles sold in India and various several other countries‚ depending upon export orders. The company exports more than
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What on earth did the Banga brothers’ mother feed them for breakfast? Whatever it was‚ it worked: Vindi Banga grew up to become a top executive at the food and personal-care giant Unilever‚ then a partner at the private-equity firm Clayton‚ Dubilier & Rice. His younger brother Ajay‚ after heading Citigroup’s Asian operations‚ was last year named CEO of MasterCard — all without a degree from a Western business school and without abandoning his Sikh turban. When Ajay took over at the credit-card company’s
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Animals as ambassadors: An essay in Afro-Asian history By: Richard Pankhurst If you by any chance have ever been to Djibouti seen and the huge numbers of Ethiopian cattle and other animals herded on to ships for export‚ do not be surprised. Over the centuries and further back in time this land of bountiful and richly diverse flora and fauna by way of trade and diplomacy‚ has amazed far off lands with fabulous creatures from exotic Abysiniya. A few species did mange to enter Ethiopia – including
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quality of the car‚ that he wondered “Why can’t we have this car in Goa?” The Maruti cars had well captured the automobile market in Goa‚ for that matter the Indian market. They had overthrown the reign and supremacy of Fiat (Premier) and Ambassador (Hindustan Motors). Features such as fuel economy and pricing were targeted by Maruti and they were quite successful. “The current fiscal year 1995-96 has been the most successful year for Maruti ever” says R. C. Bhargava‚ the then Managing Director
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good in cocking for everything. Dalda’s story begins in early 1930’s when Hindustan Vanaspati Manufacturing Co (today’s Hindustan Lever Limited) wanted to start manufacturing Vanaspati locally. At that time hydrogenated vegetable oil was imported in India by a Dutch company‚ Dada & Co. Dada & Co‚ insisted that the branded product should reflect their name‚ hence in a bid to establish their ownership of the brand Hindustan Lever introduced the letter ‘L’ for Lever into the name; giving rise to
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A STUDY OF MARKETING STRATEGIES OF MARUTI SUZUKI INDEX S.No. Topics 1. Introduction 1.1 Indian Automobile Industry 1.2 History 1.3 Overview 2. An Introduction to Maruti Udyog Ltd. 2.1 Products of Maruti Suzuki 2.2 Competitors of Maruti Udyog Ltd. 3. Competitors of Maruti Suzuki Swift 4. Marketing Mix 5. Swot Analysis 6. Research Methodology 6.1. Objectives of the Study 6.2. Data Collection Tools 6.3. Limitations 7. Analysis 8. Conclusions & Recommendations
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•Statutory Corporation( LIC‚ AIR India‚ IFC‚RBI‚ONGC‚ etc..) •Central Board (Bhakra Nangal‚ Hira Kund ‚Nagarjun Sagar dam) •Government Companies ( Ashok Hotels‚ ITI‚ HMT Hindustan shipyard etc) Pricing Practice Administrative Price : Price fixed by Government No profit –No loss Price ( DVC‚ Hindustan antibiotics‚ Hindustan Insecticides) Cost Plus Price – ITI‚ HAL‚ Bharat electronic Competitive Price Follow the leader Subsidized Prices Discriminatory Prices Private Sector
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References: 9. Dainik Jagaran (Lucknow)‚ 24 November‚ 2005 10 11. Hindustan Times (New Delhi)‚ 24 November‚ 2001. 13. Hindustan Times (Lucknow)‚ 18 November‚ 2005. 17. In 1997‚ a Joint working Group was established to determine modalities to monitor the border. In April‚ 1997‚ Uttar Pradesh-Nepal Border Force was raised to check illegal activities
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company Dada Limited. When Hindustan Lever Limited wanted to brand it‚ the trader‚ who still retained a commercial connection with the product‚ said it had to be named after his company. HLL wanted to include the letter ’L’ in it for Lever (of the Unilever group)‚ and thus was born one of the longest-living brands in India. Dalda‚ which came to be synonymous with the Vanaspati (hydrogenated vegetable fat) genre‚ was recently extended to a range of edible oils. Hindustan Lever has since sold the brand
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Introduction As we all know‚ strategy and structure is one of the most fundamental and significant part of an organization. Strategy and structure is come up by planning process during processes of management in organization‚ therefore‚ it is not possible to ignore how well an organization in determining its mission and goal‚ planning appropriate strategies and structures of organization and implementing these strategies. Strategy is the direct result of decision making and structure is the indirect
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