series called “Back to Basics.” It’s a look into how excellence in the core logistics and supply chain activities leads to overall business success. The articles in this seven-part series are written by educators from the University of Tennessee. Pictured: Wendy L. Tate‚ Assistant Professor of Logistics‚ Department of Marketing and Logistics‚ University of Tennessee. By Wendy L. Tate‚ Assistant Professor of Logistics‚ Department of Marketing and Logistics‚ University of Tennessee October 21‚ 2010
Premium Supply chain management
WHAT IS LOGISTICS According to Paul R. Murphy ‚ Jr. and Donald F. Wood‚ who shared the definition as promulgated by the Council of Supply Chain Management Professionals‚ one of the world’s most prominent organizations for logistics professionals‚ defined it as “Logistics management is that part of supply chain management that plans‚ implements and controls the efficient‚ effective forward and reverse flow and storage of goods‚ services and related information between the point of origin and the
Premium Logistics Supply chain management Supply chain
The Role of Logistics in the Organization Logistics is critical to the success of every organization. Once considered an important behind-the-scenes operational activity‚ logistics is now recognized as a strategic tool for creating customer value and loyalty. Companies like Wal-Mart‚Coca Cola‚and Nike attribute a great deal of their success to their global logistics systems. They realise that integrating activities within the organization and across the logistics pipeline‚ building strong relationships
Premium Marketing
segmenting markets and selecting a target is to identify groups of customers who share similar needs and buyer behaviour characteristics and who are responsive to the firm’s offering. Leading authors like Kotler present the organization as a value creation and delivery sequence. In its first phase‚ choosing the value‚ the strategist "proceeds to segment the market‚ select the appropriate market target‚ and develop the offer’s value positioning. The formula - segmentation‚ targeting‚ positioning (STP)
Premium Marketing
Relief Logistics What is it? The basic task of a logistics system is to deliver the appropriate supplies‚ in good condition‚ in the quantities required‚ and at the places and time they are needed. In reality‚ relief logistics is a systems exercise‚ which involves a performance that is coordinated and integrated from wide group of specialists. Much of this activity‚ particularly the work of the control and support staff‚ is hardly visible to the outsider. Mainly relief logistics is concerned
Premium Logistics
5000 employees‚ Wellcome has attracted over 14 million customers per month‚ which means on average‚ 6 in every 10 Hong Kong citizens will shop at Wellcome at least once per week. Having served the people of Hong Kong for over 60 years‚ Wellcome is committed to be a preferred supermarket chain by listening to its customers‚ providing a one-stop shopping convenience for the people of Hong Kong and consistently delivering value for money through friendly service and low prices. On average‚ each Wellcome
Premium Inventory Hong Kong Supply chain management
Zara Case Analysis Zara’s Marketing Strategy • Produce a product that can adjust and fit multiple trends and can adapt quickly to new style. • Pride itself on its location (usually on the best street in big cities) as opposed to spending money on public advertisements. • Target a youthful and vibrant culture. • Have current and efficient technology in their stores. Target Market • Young‚ fashion- conscious city dwellers. • Rapidly changing style that needed to cater to people who were not
Premium Marketing Advertising
ZARA · Three key success factors – short lead time‚ more style and low supply of any particular style. · Zara – the flagship brand of Spain based Inditex group‚ founded by Amancio Ortega Gaona and opened its first store in 1975. · 1058 stores located in 69 countries as of March ‘08 · Able to conceptualize the garment‚ develop‚ and deliver it to the stores within 2-3 weeks weres the industry average is six months. · Key to success – integration of design‚ production‚ distribution‚ and retailing
Premium Inditex Supply chain management Clothing
Zara: Apparel Q 1. Ans: Having a very responsible supply chain Zara is enable to keep store inventory to a minimum‚ and keep a fast turnaround of new products. This encourages customers to buy the product as soon as they see it in a store because the same product might not be there the next time and Zara does not always send stores the same product twice. Q 2. Ans : Zara does manufacture some clothing in Asia‚ but not to save cost. It is to save time in supplying the Asian market and to keep its
Premium Supply and demand Manufacturing
factors‚ like management etc.‚ that you need in order to lead a successful theme park. But some of those are not really relevant to logistics. That is why I chose to concentrate on the above list of things. The attractions: The first thing I think of when I think of a theme park are the attractions‚ the question concerning logistics that immediately pops into my mind is: How do you get such large attractions to the destination they are needed? These attractions are not carried to the theme park as
Premium Walt Disney Magic Kingdom Transport