Surf Excel • 70% of the respondents said that they preferably use surf excel. • Almost 67 % of the respondents who use Surf Excel said that they are using it from more than five years‚ 17% said that they are using it from less than 5 years and 15%using it from less than 6 months • 20% using surf excel said that they use to purchase it every week. 21% said that they use to purchase it on fortnight and 59% said that they buy detergent once a month. • 70 % of the Surf Excel respondents said
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CASE STUDY: THE LIRIL GIRL [pic] The icon who had held her stead for an astonishing 30 years is the Liril girl. Shrinking attention spans and shifting trends notwithstanding‚ she continues to epitomize exuberant freshness. The ubiquitous waterfall has morphed into a glacier. The signature tune Laa la la la laa has been tweaked to Uff yu maa. Why‚ its not even the customary lime-green anymore. Variants like Icy Cool and Orange Fresh have brought in new hues. But the effervescence of the Liril girls
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Yahoo! Inc. - 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Authors: Hamid Kazeroony A. Case Abstract Yahoo! Inc. (www.yahoo.com) is a comprehensive strategic management case that includes the company’s Calendar year-end December 31‚ 2008 financial statements‚ competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for
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ny Himalaya | EXTERNAL ANALYSIS | HEALTHCARE AND PERSONAL CARE INDUSTRY | | | 1/7/2013 | Mujeeb Palollathil BLR 1208 032 023 Maedeh Hedayati BLR 1208 032 033 Vishnu Prasad BLR 1208 032 022 Ajay Pratap Singh Sengar BLR 1007 036 048 Ekou Ebagnitchie Edouard BLR 1208 032 001 Table of content: Introduction Analyzing external environment Conclusion Appendix * Environment Basics * Degree of turbulence in the environment * PESTEL Analysis * Industry
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CHAPTER I THE COMPANY PROFILE The Walt Disney Company (NYSE: DIS)‚ commonly referred to as Disney‚ is an American multinational diversified mass media corporation headquartered in Walt Disney Studios‚ Burbank‚ California‚ United States. It is the largest media conglomerate in the world in terms of revenue. Founded on October 16‚ 1923‚ by Walt and Roy Disney as the Disney Brothers Cartoon Studio‚ Walt Disney Productions established itself as a leader in the American animation industry before
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I. Introduction The name “Skoda” in the Czech language means “A Shame”. It is the first car ever produced in the Eastern Europe. It is a small business that eventually became Skoda Automobile Company. It was formed in 1895 when Vaclac Laurin‚ a mechanic and Vaclac clement a bookseller‚ joined together to manufacture their first ever produced bicycle which is slavia in the town of Mlada Boleslav Czechoslovakia. Four years after‚ the company began to use motorcycle parts in producing motorcycle
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major competitors of Cebu Pacific which are Philippine Airlines‚ Air Philippines and Zest Air. Based on the CPM‚ Philippine Airlines is leading in the airline industry it got a total score of 3.70‚ because of its strength in brand awareness and service quality. Cebu Pacific Air follows with 3.50. Its low fare pricing is its main advantage against competitors. Based on the EFE and IFE matrices in the previous chapters‚ with resultant scores at 2.95 and 2.80 respectively‚ this IE matrix tells us
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entire strategic management process. Assuming I have been asked by GoPro to fully analyze the ins and outs of their firm‚ we will take a look at GoPro’s internal and external environment. Some analysis tools that will be utilized include: SWOT‚ BCG‚ IFE‚ EFE‚ SFAS‚ OSPP‚ SPACE‚ and QSPM matrices. At the end of the analysis recommendations and insight into the success of GoPro will be given. Background GoPro is a camera company that provides enthusiasts with an all in one device that captures top
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within the Dominant Strategic Group (Porter Five Forces Model) | 6. | Drivers of Change and their implication on the industry | 7. | Key Success Factors | 8. | Competitive Profile Matrix (CPM) | 10. | External Factor Evaluation (EFE) | 11. | Internal Factor Evaluation (IFE) | 12. | Strategic Groups | 13. | SPACE Matrix | 14. | Strategic Factors Analysis Summary (SFAS) | INDUSTRY DOMINANT ECONOMIC FEATURE S.NO | FEATURES | COMMENTS | | | | 1 | Market Size and
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THE STRATEGIC MANAGEMENT PAPER (Proposed Format) EXECUTIVE SUMMARY Provide a brief summary or overview of the strategy paper (in two pages at most)‚ stating what the business of the company is‚ the main results of the external and internal analyses‚ results of strategy formulation tools used‚ the key strategic management issues and the recommended strategic and financial objectives (at least for the next five years)‚ and strategies and significant action plans. I. INTRODUCTION Include a short
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