The Company went public in 1973. They changed their nameto Bata India Ltd. Over the years‚ Bata India has established a leadership position in the footwear industry andis easily the most trusted name in branded footwear. The Company has entered into an agreement with BataLtd of Toronto‚ Canada for supply of technical know-how and services such as Footwear technology and design‚brand development‚ product development‚ retailing and information systems for a period of ten years fromJanuary 1‚ 2001. The
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I. EXECUTIVE SUMMARY Shoes as we all know is a footwear that used by people to protect their foot. As history tells‚ shoes have been evolved over thousand years. What started as a practical venture has grown into a varied‚ booming industry just as concerned with art as it is with functionality. As time passed by‚ the idealization of shoes differentiate. Fashion dictates that shoes are not only meant to wear but also to project the person’s lifestyle. Though it has basic way to wear‚ customers are
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to create the soccer cleat and illuminated the world with the footwear. Cornelius Johnson created the first soccer cleat in 1525. “King Henry’s soccer cleats were made ankle high and made of rigid leather that was much heavier than the material used for normal shoes of the time” (Norman Koza‚ 2013). The soccer cleat was contrasting from the work boots that were usually used. The shoes were made so that it did not hurt as much as
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worldwide marketing of footwear‚apparel‚ equipment and accessory products. . It sells its products to around 18‚000 retail accountsin the United States and through a mix of independent distributors‚ licensees and subsidiaries innearly 200 countries. NIKE is the largest seller of athletic footwear and athletic apparel in the world.The Company creates designs for men‚ women and children. The top selling product categoryincludes running‚ basketball‚ childrens‚ cross-training and womens shoes. It also designs
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Nike‚ originally known as Blue Ribbon Spots is involved in the design‚ development and worldwide marketing of footwear‚ apparel‚ equipment and accessory products which started its journey in early 1962. In nearly 200 countries with around 18‚000 retail accounts Nike is now the largest seller of athletic footwear in the world. The company focused on delivering high quality running shoes designed especially for athletes by athletes. Behind its success‚ among many factors two key factors can be easily
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athletic shoes 1. General History The global footwear market is a growing market with an increase in consumer demand based on globally increasing consumer incomes. The sports footwear market is significantly characterized by the high speed of innovation‚ which forces the companies to invest more in development initiatives. At the same time the companies are trying to reduce costs through decreasing supplier prices in order to stay competitive. Looking forward‚ the footwear market is
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1199 Marketing Principles Marketing Plan for Fitflop Done By: Khoo Chien Ying (Gil) [3396979] Chew Yun Wei [3396548] Kong Peiling [3396996] Wong KeXian [3397400] Maryann Bey Yu Yuan [3399432] Foo Jia Min [3396756] Agenda: 1. Executive Summary-------------------------------------------------------------------Pg 3 2. Company Background----------------------------------------------------------------Pg 4-5 3. Company Mission---------------------------------------------------------------------Pg
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business world. My faculty supervisor Kazi Atif Anwar‚ approved the topic and authorized me to prepare this report as part of the fulfillment of internship requirement. The report thus was titled as “Analysis of Consumer satisfaction ofApex Adelchi Footwear Ltd” 1.2. Rationale of the study The business world is getting dynamic and competitive day by day. It is hard for an organization to run & even survive in a fast paced‚ growing and uncertain world if it cannot keep tracks with the go of business
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athletic footwear and apparel for men‚ women and children. The Company’s products primarily include athletic footwear distinguished by its sports classics‚ sports performance and sports lifestyle product categories‚ comprising approximately 37%‚ 27% and 36%‚ respectively‚ of the Company’s sales. The sports classics footwear category includes the Chuck Taylor All Star‚ the Jack Purcell tennis shoe‚ the One Star court shoe and other authentic heritage products. The sports performance footwear category
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Introduction Nike is the largest seller of athletic footwear and athletic apparel in the world with subsidiaries in over 200 countries across the world. It is a company that was founded by Phil Knight in the 1960’s‚ who was a talented middle-distance runner from Portland. He approached the Onitsuka Co. in Kobe‚ Japan‚ and persuaded the manufacturer of Tiger shoes to make Knight a distributor of Tiger running shoes in the United States. He partnered up with Bill Bowerman ‚ a nationally
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