BATA SHOE LIMITED Market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented
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Charles & Keith is an international fashion footwear brand with more than 190 stores all around the world. Charles & Keith were founded in 1996 by brothers Charles and Keith Wong. With the key concept of ladies footwear and accessories brand‚ the brand has flourished and grown into a global international brand. Now‚ with young and trendy designs to catch the attention of the youth‚ Charles & Keith has developed a line of fashion designs that cater to the latest and trendy‚ creating and growing the
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For Adidas‚ the beginning was with shoes. “Shoes to play in‚ shoes to play better in‚ shoes to win in.” Shoes that‚ one day would go on to be worn by champions that would win trophies and medals‚ shoes that would break impossible records. Athletes of all kinds would wear them and create magic wearing them. Today‚ Adidas is one of the world’s leading brands‚ recognized and respected. In 1925‚ in a small German village‚ the world got its first taste of Adidas. It was there‚ in a village by the name
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became Nike Inc. in 1978. It started as a US based shoe distributer and has grown to become one of the largest sellers of athletic footwear‚ athletic apparel‚ equipment in the world. The company creates designs for men‚ women and children. Its top selling product category includes running‚ basketball‚ children’s‚ cross-training and women’s shoes. It also designs shoes for outdoor activities like tennis‚ golf‚ soccer‚ baseball‚ football‚ bicycling‚ volleyball‚ wrestling‚ cheerleading‚ aquatic activities
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Bata Europe serves the European market with 500 stores. With supervision located in Singapore‚ Bata International boasts 3‚000 stores to serve markets in Africa‚ the Pacific‚ and Asia‚ Finally‚ Bata Latin America‚ operating out of Mexico City‚ sells footwear throughout Latin America. All told‚ Bata owns more than 4‚700 retail stores and 46 production facilities. Total employment for the company exceeds 50‚000. Company Founded in 1894 The Bata family’s ties to shoemaking span more than two dozen generations
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Executive Summary Introduction This report will discuss in detail‚ the athletic footwear industry‚ and all aspects of its operations. It will focus on Nike‚ the industry’s leader‚ and a selected few of its competitors; Adidas-Salomon and Reebok‚ Sketchers‚ and K-Swiss. A brief overview of Nike and its competitor’s company profiles‚ brand portfolios‚ and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses
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religions and races. Sportsmen‚ professional or amateur‚ need quality gear‚ specific to their game‚ to be able to compete better. It is this market that the two conglomerates‚ the subjects of our study‚ cater to. Both these companies started off as footwear makers for the modern athlete‚ their innovative designs and technology creating waves. But now these firms have diversified. They compete on the broader platform of
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Background Nowadays‚ the Footwear Industry is highly globalized and competitive. According to “Industry Profile: Global Footwear” (2012)‚ the global footwear market produced about $243.1 billion in 2011. The U.S. market occupies the leading position by imports‚ and large internal manufacturers‚ wholesalers‚ and retailers who outsourcing to countries which have large amount of low-cost labors‚ especially in Asia‚ such as China‚ Indonesia‚ Thailand‚ India‚ and Vietnam. And the US footwear industry probably
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built around an emerging professional women’s player such as Rebecca Lobo? Did it make sense financially? II. Objectives of the Study This study seeks the following objectives: - to be able to understand the market potential of LFL shoes in partnership of Reebok - to determine the profitability of the partnership and the launch - to know whether the decision of being partners with Reebok on the Lobo launch was a good idea III. Scopes and Limitations of the Study
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the Saucony Creek‚ and the three dots on the logo represent boulders that line the creek banks. Fact 4: Saucony manufactured footwear for NASA in the 60’s. Ed White‚ the first astronaut to walk in space‚ wore a pair of shoes Saucony shoes. Fact 5: Like many running shoe producers‚ Saucony produced their first running shoe with cardboard soles to give their running shoes more
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