1. Features of Zara’s business model that affect its operating economics: • Zara owns much of its production and most of its stores‚ while competitors Gap and H&M own all of their stores but outsource all of their production. Benetton‚ on the other hand‚ owns all of its production but goes to market through licensing agreements. • Zara places more emphasis on backward vertical integration. Production runs are short and inventory is strictly controlled. This is in contrast to industry trends
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Task 1 zara marketing research Zara is a spanish chain store in Inditex group‚ one of the worlds biggest retail store in the world who are also owners of zara home. Zara is a fast industry bt its unique business model is based on innovation and flexibilty. they design and distribute a garment to the market in just 15 days. they always have new products but in limited supply. the customer feels there is an ’exclusitivity ’‚ since only a few items are on display even though stores are planned
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By Wendy –Zara exericse 1 Q5. Who are the customer ? The target market is broad‚ women‚ men‚ children that likes fashion and is sensitive to fashion. Q6 .Who are the customers‚ and what product/ service attributes do they consider important? The target market is very broad‚ Zara do not define their target by segmenting ages and lifestyles like what traditional retailers are doing. Its target market is working in big cities‚ with mid range income‚ a young‚ educated person that likes
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Strength -Extraordinary Design As the flagship brand of Inditex‚ Zara possesses a large amount of capital for investment in product design. Moreover‚ the young but capable designers in Zara have the sensitivity to capture the newest trendy style. They are the typical air traveler busy shuttle back and forth all kinds of fashion shows and trade fairs in Paris‚ New York‚ London‚ and Milan‚ from which they can get inspiration and recognize the fashion trend accurately. Therefore‚ Zara could rapidly
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rtment of Business Administration Daffodil International University Submitted by Group name: light of moon Section: B Name ID. Roni Kumar Ghosh 112-11-2085 Md .Mashiur Rahman 112-11-2086 Badhon Sarker 112-11-2104 Md.Arshadul Haque 112-11-2110 Date of Submission: 04/07/13 2. EXECUTIVE SUMMARY The Garment industry of Bangladesh has emerged as a competent garment producer in global garment business in recent times. This industry has successfully transformed Bangladesh into an export-oriented economy
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Question 1 Zara ’s Business Model and Competitive Analysis Zara‚ the most profitable brand of Inditex SA‚ the Spanish clothing retail group‚ opened its first store in 1975 in La Coruña‚ Spain; a city which eventually became the central headquarters for Zara ’s global operations. Since then they have expanded operations into 45 countries with 531 stores located in the most important shopping districts of more than 400 cities in Europe‚ the Americas‚ Asia and Africa. Throughout this expansion
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infrastructure and capabilities. At the time of the case‚ the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite these limitations‚ however‚ Zara’s parent company‚ Inditex‚ has built an extraordinarily well-performing value chain that is by far the most responsive in the industry. Therefore the major problem to the company is to decide whether it has to upgrade the present system and by doing so‚ risking the reliability
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brand names with 25% of the turnover from 10 leaders‚ * Carrefour (hypermarkets‚ supermarkets‚ discount stores) with 20%‚ * Mercadona (supermarkets) with 15%‚ * Eroski-Caprabo (hypermarkets and supermarkets) with 12.7%‚ * Inditex (ready-made garments : Zara‚ etc.) with 11%‚ * Alcampo (hypermarkets and supermarkets) with 7.3%‚ etc. * * Organizations in the retail sector National Association of Mass Distribution Companies(ANGED)
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Table of contents 1. Introduction 2. Macro environmental analysis (PESTLE- political‚ economic‚ social‚ technology‚ legal‚ ecological) 3. Customer analysis 4. Market description 5. SWOT analysis (Strengths‚ weaknesses‚ opportunity‚ threats) 6. Conclusion and Recommendations 7. References P.1 D002
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Oysho Communication : La stratégie de la communication de Oysho est coéhence avec la stratégie de la groupe inditex. 1. Les objectives * Faire savoir : Informer le cible de la marque et des nouveux collections de Oysho Oysho adapte une stratégie de Fast Fashion‚ le circule de renouveller des produits est 2 semaine‚ une fois les nouveax collections sont sur le marché‚ Oysho le fait savoir le plus vite possible pour son cible. * Faire aimer : Crée les emotion et sentiment positive
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