Case study I.1 Zara: the Spanish retailer goes to the top of world fashion Zara (www.inditex.com) is a fashion retail chain of Inditex Group owned by the Spanish businessman‚ Amancio Ortega‚ who also owns brands such as Massimo Dutti‚ Pull & Bear‚ Oysho‚ Uterqüe‚ Stradivarius and Bershka. The Inditex group (of which Zara is a part) is headquartered in La Coruña‚ northwest Spain‚ where the first Zara store opened in 1975. It is claimed that Zara needs just two weeks to develop a new product
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expansion in China ZARA Zara is the flagship chain store of Inditex Group owned in Spanish. Inditex takes a step forward in its expansion in China. Zara opened its first store in this country in May 2004 at the IFC mall‚ Hong Kong‚ where it now has five stores. In February 2006 the first store was launched in Shanghai‚ in Nanjing Xi Lu‚ followed by a second one in this city located at Times Square mall. In February 2007 The Inditex Group already opened its first Zara store in Beijing‚ located at
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Arteixo‚ Spain‚ with their distribution center close by. Inditex‚ the holding company that owns Zara‚ has a business model‚ which states‚ “Global specialty retailer that designed‚ manufactured‚ and sold apparel‚ footwear‚ and accessories for women‚ men‚ and children”‚ and Zara’s business model is to be‚ “medium quality clothing at affordable prices”. Zara has five hundred and seven stores that account for seventy two percent of Inditex total capital. Zara’s biggest competitors are the US company
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of strategic analysis‚ including PEST and/or SWOT analyses‚ and Michael Porter’s five forces model. http://www.bnet.com/topics/strategic+analysis http://www.ehow.com/about_5085518_reason-use-swot-pestle-analysis.html PEST Analysis The PEST analysis is a framework that is used during strategic analysis to scan the external macro-environment in which a firm operates in. PEST is an acronym for the following factors Political Legal Social Technological PEST factors play an important role in
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ZARA · Three key success factors – short lead time‚ more style and low supply of any particular style. · Zara – the flagship brand of Spain based Inditex group‚ founded by Amancio Ortega Gaona and opened its first store in 1975. · 1058 stores located in 69 countries as of March ‘08 · Able to conceptualize the garment‚ develop‚ and deliver it to the stores within 2-3 weeks weres the industry average is six months. · Key to success – integration of design‚ production‚ distribution‚ and retailing
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the quick-n-dirty on Zara’s recipe for growth. case STUDY Zara is the flagship brand of the Spanish retail group‚ Inditex SA‚ one of the super-heated performers in a soft retail market in recent years. When Inditex offered a 23 per cent stake to the public in 2001‚ the issue was over-subscribed 26 times raising Euro2.1 billion for the company. What makes Inditex so tasty? Well‚ for a start‚ it seemed to show higher profit margins than comparable retailers‚ and secondly‚ the trend seemed
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Blackwell Publishers‚ Oxford. Alexander‚ N. and Myers‚ H. (2000)‚ “The retail internationalisation process”‚ International Marketing Review‚ Vol 17 No 4/5‚ pp. 334-353. Alonso‚ L. (2000)‚ “Vistiendo a tres continentes: La ventaja competitiva del grupo Inditex-Zara‚ 1963-1999”‚ Revista de Historia Industrial‚ No 18‚ pp.157-181. Berkeley‚ N. and Steuer‚ N. (2000)‚ “Comparative analysis of EU and national trends in the textile and clothing industry”‚ available from . Retrieved April 2006. Bilkey‚ W. and Tesar
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Table of content 1 Introduction ………………………………………………………………….2 2 Brief description of the Company ……………………………………………3 3 Individual Attitude and Personalities…………………………………………4 4 Group or Teamwork…………………………………………………………..5 5 Leadership………………………………………………………………...…..6 6 Organizational Politics………………………………………………………..7 7 Organizational Change…………………………………………………..……8 8 Conclusion………………………………………………………………..…...9 References………………………………………………………………….…..10 Appendix Introduction Zara - a quality
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reasonable balances between supply and demand‚ and the “enhanced product design capabilities” or “highly fashionable product designs”‚ which plays homage to customer values. This paper also analyzes methods used by fast fashion leader‚ the Spanish‚ Inditex owned Zara. A closer look at Zara’s supply chain‚ market responsiveness‚ flexibility‚ technology‚ pricing and costs strategies and methods are examined and compared to other fast fashion retailers that can appropriately be deemed as competition for
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influence on success. As in every business‚ there are companies which underline the power of innovation and entrepreneurship. One of these companies is Inditex‚ which was established by Amancio Ortega Gaona in 1963. The company has 8 brand groups. One of these is ZARA‚ well known brand in many countries all around the world. To start with a PEST analysis‚ we need to mention that company is established in Spain‚ the country with political stability. The Spain is also a member of European Union‚
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