Short history of our Group Industria de Diseño Textil‚ S.A. (Inditex) is a quoted company at the head of a prestigious group of firms whose main activity is fashion distribution on an international scale. The Group comprises eight chain stores - Zara‚ Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe - with a total of 4‚278 shops in 73 countries. Most Inditex business takes place in Europe‚ where over 80% of sales are transacted. The Group also includes other companies
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Zara case study Business model Amancio Ortega Gaona‚ a Galicia native‚ opened the first Zara stores in La Coruna in 1975 and has begun international expansion ever since. Zara is a part of Inditex‚ which is one of the world’s largest fashion distributors. Zara is known for its fast respond to ever- changing fashion trends to satisfy customers’ needs. The purpose of this paper is to discuss issues and alternatives of Zara’s operating system. The three key success factors in Zara’s business are:
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elaborates on how this Coruna based giant developed into what it is nowadays‚ and explains in detail how different parts of the organization work vertically to form the well established business they are. The case starts off with a brief discussion that Inditex Chief of Information Technology‚ Xan Salgado‚ and his long time friend and professional subordinate in the IT department‚ Bruno Sanchez‚ are having regarding the POS system‚ and if they should update it or leave it as it is. Salgado argues that they
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11 - Low cost production and economics of scale 11 - Current strategic positioning and competitive advantage 11 Summary & Conclusion 11 12 Appendices Bibliography / References 15 Introduction to the Company and its markets (2006-2013) Inditex SA‚ is a Spanish based company engaged in the textile industry. It was founded by a rail workers son named‚ Amancio Ortega Goana in 1963 and is headquartered in A Coruna‚ Spain. The Company is active within the fast fashion market which includes:
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Zara opened its first store outside Spain‚ in Portugal. And in 1994 she opened a shop in Sweden. Which is the home of her closest competitor: H&M. Zara is one of the leading companies in the International Fashion World. Zara is member of Inditex‚ Inditex is one of the biggest distribution groups worldwide. What most people do not know about
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First of all‚ Inditex tries to tackle cannibalization by differentiating the brands mainly through the product‚ target markets (customer groups and countries)‚ store presentation and retail image. And in 2008‚ the percentage of the growth in sales compared to 2007 is 9%‚ it means that Zara has been successful by meeting the ‘risk of cannibalization’. Compare with the other competitors‚ Inditex has some advantages. For example‚ the first one is the repeat visits. An average high-street store in
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ZARA是西班牙Inditex集团旗下的一个子公司，它既是服装品牌，也是专营ZARA品牌服装的连锁零售品牌。1975年设立于西班牙的ZARA，在世界各地56个国家内，设立超过两千多家的服装连锁店。ZARA深受全球时尚青年的喜爱，设计师品牌的优异设计，价格却更为低廉，简单来说就是让平民拥抱High Fashion。 Zara‚ a Spanish-based chain owned by Inditex‚ is a clothing retailer who has taken a new approach in the industry. Zara stores are company-owned‚ except where local legislation forbids foreigner-owned businesses. It was first open in 1975‚ originally a lingerie store‚ then the product range expanded to incorporate women’s fashion‚ menswear
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14 - Vision‚ mission and objectives 15 - Swot analysis 16 - The strategic management process 17 - The critical success factors 18 References 20 INTRODUCTION PULL AND BEAR is a textile company was set up by the Inditex Group in 1991. Since its creation‚ its fashion concept has known how to adapt to the needs of young people‚ and is now a clear point of reference for casual‚ laid-back clothing. PULL AND BEAR would like to be something more than just a point of sale
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with 546 stores in 30 countries today from which 340 are outside Spain- and 2914‚3 millions of total sales in 2002‚ is undoubtedly the group’s locomotive (Inditex‚ 2003). In 2002 it represented 33% of the group’s total stores‚ accounted for 72% of the group’s total sales and contributed to the holding’s total profits for 540.4 millions (Inditex FY2002 Results Presentation‚ 2003). Moreover‚ Zara with 75-90 new stores within 2003 takes the lion’s share in group’s current year store openings (total
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employees‚ annual volume and its history. HISTORY Zara is owned by Inditex SA (Industria De Diseno Textil SA) headquartered in Arteixo La Coruña Spain with companies under the name of Zara are located in the areas listed below. Inditex sells on a global scale‚ with 4‚900 shops in about 75 countries under different names such as Zara‚ Oysho‚ Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius‚ Zara Home‚ and Uterque. Inditex reported that for 2014 sales they made $22.76 billion with a one year
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